New Faculty Orientation Jay Goff Enrollment Management Overview - Aug 19, 2008

Enrollment Management Mission approved: June 2001 The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals. »Research »Recruitment »Retention

SOURCE: Bob Wilkinson

Enrollment Management Division Registrar Student Financial Assistance Admissions and Visitor Center New Student Programs (Orientation & IDs) Student Diversity Programs Women’s Leadership Institute Center for Pre-College Programs Project Lead the Way

New Organizational Chart and Titles effective September 1, 2008

Enrollment Development Team EDT: Key Points of Student Contact Admissions Registrar Financial Aid Campus Housing Student Activities Counseling Center Orientation Teacher Training Director (RPDC) Info Tech Institutional Research Women’s Programs (WLI) Minority Programs (SDP) International Affairs Cashier/Billing Pre-College Programs Reporting Services

Core Enrollment Management Performance Expectations 1.Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you 2. Student Service Philosophy: Find ways to say “YES” 3. Operational Philosophy: Make data based decisions & do the basics better than everyone else

The Core Understandings of Missouri S&T Enrollment Management: 1.We exist to help and serve students the best we can 2.Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.” 3.You are the University – everything you say, how you look and act will be the guests vision and image of Missouri S&T. Take your role and the responsibility that goes with it very seriously.

Strategic Enrollment Management Plan Increase Success of Students –Retention Rates –Graduation Rates Increase College Going Rate & Access 1.Access & Affordability 2.Pipeline of College Ready Students 3.Strategic Partnerships 4.Outreach/Education 5.Scholarships Expanding Current Markets & Capturing New Markets 1.Out-of-state students 2.Transfer Students 3.Female Students 4.Underrepresented Minority Students 5.International Students 6.Graduate Students 7.Nontraditional Students

Strategic Plan Update

The ideal Missouri S&T freshmen class would have 990 to 1030 students with the following profile: Academic Preparedness: 27 average ACT score (upper 10% in nation) 90% having completed the full Missouri college-prep curriculum 50% from the upper 20% of high school class Geography: 70% in-state 25% out-of-state 5% international Gender: 30% female 70% male Ethnicity: 13% under-represented minority students Majors: 70% Engineering (all programs) 5% Liberal Arts (psychology, history, English, technical communication, philosophy) 8% Business, Information Technology and Economics 9% Natural Sciences and Mathematics (biology, chemistry, physics) 8% Computer Science Success Rate: 90% first to second year retention rate 80% return for third year 65-70% graduate in six years

Enrollment Concerns % Graduation Rate 82% Retention Rate 23% Female Enrollment 8% Minority Student Enrollment 8 Year Decline New Students (-700 students) Industry Asking for MORE Graduates

Enrollment Status % Graduation Rate 87% Retention Rate 23% Female Enrollment (+341) 10% Minority Student Enrollment (+264) Record New Student Classes & Student Success 6 Year Increase (+1,541 students) Industry STILL Asking for MORE Graduates

2011 Enrollment & Student Success Goals FTC Freshmen Transfers Upper 10% Academic Ability 90% Retention Rate 65% Graduation Rate

Missouri S&T ENROLLMENT 33% Growth since 2000 Since 2004, 60% of Growth due to Retention Increase

STUDENT RETENTION Graduation Rates General Student Body:52%64%

National Student Success Trends ACT, 2007

Enrollment Performance Fall change Undergraduate % Graduate % TOTAL % Enrollment By Ethnic Group American Indian/Alaskan Native % Asian-American % Black, Non-Hispanic % Hispanic-American % Non-Resident, International % Ethnicity Not Specified % White, Non-Hispanic3,4883,5673,7563,9494,0264,2424,4234,66534% Total4,6264,8835,2405,4595,4075,6025,8586,16733% change Total Minorities, Non-Caucasian US Citizens % % of Total8% 9% 10% Under-Represented Minority US Citizens % % of Total5%6% 7%6%7% Non-Resident, International % % of Total13%15%16%14%11%10% Enrollment By Gender Female1,0501,0971,1331,2481,2091,2241, % 23% 22%23%22% 23% Male % 77% 78%77%78% 77% BOLD: Missouri S&T Record High 2007 International Student Representation: 2.6% of undergraduates, 2.5% of distance grad students, 53.3% of campus grad students Record Setting Years for Student Diversity

S&T Pre-College Programs by Grade Level R = residential C = commuter Summer Programs College Freshmen CCamp Invention (1 week) RAerospace Camp (4 days) RRobotics Camp (3 days) RMissouri Academy for Youth Advancement (MAYA) (1 month) RIt's A Girl Thing! (3 day) RSummer Solutions (girls) (1 week) RSummer Research Experience RSummer Research Academy RSummer Transportation Instit. (1 month) RBusiness Tech Week RJackling Introduction to Engineering (1 week) R Minority Introduction to Technology & Engineering (MITE) (1 week) RNuclear Engineering Camps (1 week) RC.H.I.P. Camp Computer Highly Interactive Program (4 days) RMaterials Camp (1 week) RExplosives (1 week) RHit the Ground Running (3 weeks) New Center of Pre-College Programs Helping Missouri Build a Stronger Pipeline of “STEM” Focused Students

Academic Quality Ave. Freshmen ACT Score Missouri S&T Goal: Upper 10% in Nation

All Students, Totals United States 5,605 Other Countries 564 Total 6,167 ALASKA CALIFORNIA IDAHO OREGON WASHINGTON MONTANA WYOMING UTAH COLORADO ARIZONA NEW MEXICO TEXAS OKLAHOMA KANSAS NEBRASKA SOUTH DAKOTA NORTH DAKOTAMINNESOTA WISCONSIN IOWA ILLINOIS OHIO IN KENTUCKY WV VIRGINIA NO. CAROLINA GEORGIA FL ALABAMA MS MISSOURI ARKANSAS LA NEVADA HAWAII 1 MICHIGAN PENNSYLVANIA NJ NEW YORK CT MA VT NH MAINE TENNESSEE CAROLINA SO. MD DE RI DC , University of Missouri - Rolla Geographic Origin of All Students - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4 th week of classes. Revised DC 2 50 or more students 10 – 49 students students No students Legend PUERTO RICO 1 Armed Forces Pacific & Africa 3

ADAI R ANDREW ATCHISON AUDRAIN BARRY BARTON BATES BENTON BOONE BUCHANAN BUTLER CALDWELL CALLAWAY CAMDEN CARROLL CARTER CASS CEDAR CHARITON CHRISTIAN CLARK CLAY CLINTON COLE COOPER CRAWFORD DADE DALLAS DAVIESS DE KALB DENT DOUGLAS DUNKLIN FRANKLIN GENTRY GREENE GRUNDY HARRISON HENRY HICKORY HOLT HOWARD HOWELL IRON JACKSON JASPER JOHNSON KNOX LACLEDE LAFAYETTE LAWRENCE LEWIS LINCOLN LINN MCDONALD MACON MADISON MARIES MARION MERCER MILLER MONITEAU MONROE MORGAN NEWTON NODAWAY OREGON OSAGE OZARK PERRY PETTIS PHELPS PIKE PLATTE POLK PULASKI PUTNAM RALLS RANDOLPH RAY REYNOLDS RIPLEY ST. CLAIR SALINE SCOTLAND SCOTT SHANNON SHELBY STODDARD STONE SULLIVAN TANEY TEXAS VERNON WARREN WAYNE WEBSTER WORTH WRIGHT MADRID NEW MISSIS- SIPPI BOLLIN- GER GIRARDEAU CAPE WASHING- TON JEFFER- SON ST LOUIS CITY MONT- GOMERY GAS- CON- ADE SCHUY- LER LIVING- STON LOUIS ST FRANCOIS ST CHARLES ST PEMI- SCOT GENEVIEVE STE FRANCOIS ST Geographic Origin of Total Enrolled Students by County - Fall 2007 Note: Geographic Origin is defined as student's legal residence at time of original admission to Missouri S&T. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4 th week after enrollment. University of Missouri - Rolla Total Enrollment from Missouri Missouri 4,321 Other Locations 1,846 Total 6, or more students 10 – 49 students students No students Legend CALDWELL 2

Classroom Utilization

Starting Salaries UndergraduateGraduate 2003 $ 47,305 $ 52, $ 46,567 $ 52, $ 49,181 $ 53, $ 51,059 $ 58, $ 53,669 $ 62, $ 55,975 $ 63,640

New Ranking by Starting Salary! Missouri S&T : #25 among all universities in the nation #1 among Midwestern universities SOURCE: Payscale Inc, Wall Street Journal, July 30, 2008.

Student Demographics On-CampusDistance ALL STUDENTSUNDERGRADGRADUATEGRADUATE Average Age: Gender: Female23%22%26%21% Male77%78%74%79% First Generation College Students : N/A36%N/AN/A Residency Missouri: 73.5%81.2%33.5%39.4% Out-of-State:15.8%16.3%13.2%58.1% International:10.7% 2.6%53.3% 2.5% Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0% Asian-American: 2.9% 2.4% 5.1% 7.0% Caucasian: 76.1%83.9%35.2%71.0% Hispanic: 1.9% 2.2% 0.8% 6.0% Native-American: 0.6% 0.6% 0.2% 0% International: 10.7% 2.6%53.3% 2.5% Not Disclosed: 3.8% 3.8% 3.5% 5.8%

Undergraduate Profile Average Age: 21.6 years old Gender: –23% Female –77% Male First Generation College Students: – : 37% Residency: –Missouri Residents: 76% –Out-State Students: 22% –International: 2% Ethnicity: –African-American: 4% –Asian-American: 3% –Caucasian: 83% –Hispanic: 2% –Native-American: 1% –Non-resident, International: 2% –Not Disclosed: 5% From a Community <40,000: 55% approx. Average Family Income: $72,000 Average Indebtedness at Graduation: –$21,000 USD approx. High Financial Need (Pell qualifier): 24% Freshmen with Credit Cards: –24% –6 arrive with over $1000 USD standing balance Students with PCs: –94% –+70% laptops –7% Macs Students with Cell Phones –97%

Environmental and Market Trend Scans

Factors Most Noted in Choosing a College Majors & Career Programs Offered Location/Campus Characteristics Cost/Affordability Campus Size/Safety Characteristics of Enrolled Students Selectivity

Over 4200 Colleges & Universities: Heavy Competition for Students Number of Colleges and Universities SOURCE: U.S. Education Department Section: The Almanac, Volume 54, Issue 1, Page 8

The Golden Circle for Recruitment +70% enroll within 140 miles of home +80% enroll in home state

FS07 First Time College Enrollees (1040) FS07 First Time College Admits (2154) FS07 First Time College Applicants (2305) FS07 First Time College Inquiries (9629) FS2007 First Time College Domestic Enrollment Yield

FS07 First Time College Enrollees (822) FS07 First Time College Admits (1511) FS07 First Time College Applicants (1641) FS07 First Time College Inquiries (6247) FS2007 First Time College Enrollment Yield For Missouri

Core Market Challenges: Changes in the college-bound student markets The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door) The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003) The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006) More full-time college freshmen are choosing to start at two-year colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005) More students are enrolling in more than one college at a time (Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006) Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)

WHY A NEW NAME for University of Missouri-Rolla? effective Jan. 1, 2008

Student Interest Trends in Engineering (<5%) SOURCE: ACT, 2006

Name Recognition Among College-Bound Students Outside of Missouri All ACT Out-of-State Senders State Senders Central Missouri State University Missouri S&T Southeast Missouri State University UMSL Truman State UMKC Missouri State University Northwest Missouri State University UMC St. Louis University Washington University in St. Louis

A National Environmental Scan

Shifting Student Populations “The demographic shifts we are beginning to experience are largely the result of welcome advances in technology and public health that have extended life expectancy, improved living standards, and reduced population growth.” SOURCE: Jane Sneddon Little and Robert K. Triest. (2001) SEISMIC SHIFTS: THE ECONOMIC IMPACT OF DEMOGRAPHIC CHANGE.

NATIONAL Shift Impacts on Higher Education 1.Nationally, in the number of high school graduates will begin a gradual decline. 2.The proportion of minority students is increasing and will account for about half of school enrollments within the next decade. 3.High school graduates in the future will include higher percentages from families with low incomes. Knocking at the College Door: Projections of High School Graduates by State, Income, and Race/Ethnicity, WICHE 2008.

Future Students: Demographic and Population Changes Fewer first-time, traditional students in the overall pipeline until between — while older population is growing More students of color More students of lower socioeconomic status More students unprepared college level work WICHE, 2003 & 2008

Labor Demand vs. Student Interests Source: U.S. Department of Labor, Bureau of Labor Statistics,

DATA SOURCE: CIRP Ongoing interest declines in key fields Changes in Intended Major to CHART SOURCE: College Board, 2007

SOURCE: College Board, 2007

WICHE, 2008

National vs. Regional Trends

SOURCE: US Dept. of Education 2005

WICHE, 2008

55.7% US College-Going Rates of High School Graduates - Directly from HS

College Board, 2007

SOURCE:

International Student Data OPEN DOORS

Financial considerations the most common reason for leaving college SOURCE: ELS:2002 “A First Look at the Initial Postsecondary Experiences of the High School Sophomore Class of 2002 (National Center for Education Statistics)

COLLEGE COST COMPARISON SOURCE: The College Board 2006, MAP: TIME, November 6, 2006

College Costs and Disposable Per Capita Income, to Source:The College Board

Percent For Whom Financing was a Major Concern to (Selected Years) Source: CIRP College Board, 2007

Female Enrollments Exceed 57% of All College Students SOURCE: NCES, The Condition of Education 2006, pg. 36

Top Twenty Graduate Degrees Searched for on gradschools.com since History 2.Physical Therapy 3.Journalism Communications 4.Social Work 5.Fashion & Textile Design 6.Clinical Psychology 7.Law 8.Architecture 9.Biology 10.Creative Writing 11. Physician Assistant 12. Sports Administration 13. MBA 14. Fine Arts 15. International Relations 16. Art Therapy 17. Counseling & Mental Health Therapy 18. Public Health 19. Educational & School Counseling 20. School Psychology

HIGHEST ADVANCED DEGREE ATTAINED: Percentage of 1992 – 93 bachelor ’ s degree recipients who had earned an advanced degree by 2003, by bachelor ’ s degree field of study and highest degree attained # Rounds to zero. NOTE: Master ’ s degrees include students who earned a post-master ’ s certificate. First-professional programs include Chiropractic (D.C. or D.C.M.), Pharmacy (Depart), Dentistry (D.D.S. or D.M.D.), Podiatry (Pod.D. or D.P.), Medicine (M.D.), Veterinary Medicine (D.V.M.), Optometry (O.D.), Law (L.L.B. or J.D.), Osteopathic Medicine (D.O.), or Theology (M.Div., M.H.L., or B.D.). Detail may not sum to totals because of rounding. SOURCE: U.S. Department of Education, National Center for Education Statistics, 1993/03 Baccalaureate and Beyond Longitudinal Study (B&B:93/03), previously unpublished tabulation (September 2005).

Trends Summary 1.Decreasing numbers of high school graduates in the Midwest and Northeast 2.Declining percentage of high school graduates pursuing higher education directly out of high school 3.Increasing numbers of freshmen choosing to start at community colleges 4.Increasing diversity and financial need of future high school graduates 5.Increasing dependence on student loans and a larger percentage of household income needed to pay for college 6.Continued growth in the college student gender gap 7.Ongoing interest declines for non-biology STEM majors

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