Making Friends with the Media. Two things to help your story reach the public: Build a good relationship with the media Pitch your stories as news that.

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Presentation transcript:

Making Friends with the Media

Two things to help your story reach the public: Build a good relationship with the media Pitch your stories as news that sells

Why make friends with the media? Increase awareness Recruit members Inform Good publicity

How to make friends with the media? Be informed Study news sources Analyze content Be prepared for anything Assemble press kits Send out information Follow-up call

What makes a story important? Factual nature Interest Overall importance

Ways to get attention: News media PSA Press release Newsletter Press conference Paid advertisement

Pros of news media Free Credible Large audience

Cons of News Media Hard to form relationships Hard to maintain Short attention span Competition

Pros of PSAs Free air time Name recognition

Cons of PSAs Less exciting Hard to react No control

Pros of Press Releases Produced quickly Frame issue Easily distributed

Cons of Press Releases Requires skill

Pros of Newsletters Keeps people current Broad audience

Cons of Newsletters Requires time, money, and skill Lacking in breaking news

Pros of Press Conferences Widespread exposure Drama Visibility

Cons of Press Conferences Requires organization Can backfire Reacts fast

Pros of Paid Advertisement Control Quick response Wide and remote audience

Cons of Paid Advertisement Expensive Requires time and thought