We started with a question:

We started with a ‘as we head towards the year 2020, what questions should we be asking as we plan how to best work with talented young EU musicians?’

What skills do orchestral musicians need for 21 st century audiences & society? How should we train the next generation of musical leaders? How do we attract new audiences? How do we deepen the experience of current audiences? What about employment and jobs in Europe? How do we relate our European experience to a cultural context that is increasingly Global? What would a model that was transferable to other sectors look like? How do we persuade “non- audiences”? ( non audiences = audiences who actively avoid classical music)

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector With these questions in mind we then asked, ‘what programme values do we believe in?’

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Programme Values YOUTH Engaging with Young People FUTURE Building for the Future PARTNERSHIPLearning how to Work well Together DIVERSITY Expanding Opportunity SKILLS Teaching Relevant Skills EXCELLENCE Facilitating Excellence in all Activity

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Note: These 6 programme values are intended as common values usable across many sectors

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Note: These 6 programme values are intended as common values usable across many sectors i.e. not simply orchestras, or just the performing arts, but with young people in any area of work that requires expertise

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector We then moved to look at: ‘What Core Principles enable a programme with these values?’

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building a new model to skill talented young orchestral musicians from all 28 EU member states in a manner that responds to the changing needs of 21st century audiences and society. Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating with training, performance, digital and audience models, all designed to enable cultural development, career opportunities & audience development strategies transferable to other sectors. Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Europe’s young players for the future with a strategy that marries the best of the classical music tradition with inspiring opportunities for digital, employment and artistic innovation. Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching Europe’s talented young musicians not only by performances in great concert halls with preeminent conductors & soloists, but also by the challenge of making their own horizons into the future

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Core Principles Building Innovating Preparing Stretching

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phases Phase 1: Establishing the model Phase 2: Developing the model Phase 3: Fine tuning the model Phase 4: Moving beyond the model

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Phase 1: Establishing the model

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector The major public funder is the EU’s ‘Creative Europe’ Programme

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Major Elements: 1. Partners & Associates 2. Innovation 3. Transferability

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector 1. Partners

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Partners: Residency Partners: Busoni Competition (IT), Grafenegg Festival (AT), Megaron Thessaloniki (EL) National Partners: Bozar (BE), Cyprus Symphony Orchestra Foundation (CY), Music Centre Slovakia (SK) Orchestra Partner: EUYO (UK) Digital Partner: John Goode Cantate (UK) Evaluation Partner: Culture Action Europe (BE)

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Associates: National Associates: 28 youth orchestras, conservatoires, media organisations, Culture Ministries or National Cultural Institutions, 1 in each EU Member State Network Associates: European Federation of National Youth Orchestras, Sistema Europe network Global Associates: New World Symphony USA, Sphinx USA, Neojiba Brazil, Guangzhou China

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector The Partnership Wheel: What do Partners need to do within the Project?

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector The Partnership Wheel: Which Partners are ‘leading’ at any point in the Project?

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Major Elements: Partners & Associates 2. Innovation 3. Transferability

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector 2. Innovation

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector 2. Innovation The slides that follow list the content at the heart of T2020 Phase 1:

1. New Training Initiatives Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression

1. New Training Initiatives 2. Increased Orchestral Opportunities Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development 4. New Online Spaces Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Digital Space New App / Website New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment

1. New Training Initiatives 2. Increased Orchestral Opportunities 3. Audience Development 4. New Online Spaces 5. Evaluation Spazio Klassik Adopt an Orchestra 30s/40s Project REACT Late Night Sessions Pop Up Concerts Music Labs European Music Campus Apprenticeships Global Exchange Programme Career Progression New Digital Space New App / Website New Alumni Projects New Campus Training Orchestra Master Classes & New Orchestras Developed Recruitment New Evaluation Methodology

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector T2020 Initiative Listing A complete listing of current T2020 Initiatives is long, but nevertheless worth showing before picking one example to expand on:

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Apprenticeship schemes with the Budapest Festival Orchestra and the Chamber Orchestra of Europe Academy Global Exchange Programme in Salvador Bahia, Brazil, Detroit & Miami USA, plans to extend to China & S Africa The European Music Campus in Grafenegg Austria A new European Music Campus Orchestra The 'Adopt an Orchestra' residency in Thessaloniki, Greece creating new audiences for classical music REACT (Regional Audience Activists) programme in Thessaloniki: opportunities for employment/new audiences Leverhulme Summer School musicians Spazio Klassik, a new series of informal intimate mobile performance spaces in Bolzano, Italy The Urban Remix and Music Rooms Projects for alternative formats at the Bozar in Brussels, Belgium A new family of EUYO Alumni Teachers Entrepreneurial and Outreach sessions in Europe and in Grafenegg's music laboratories Help in creating/developing regional and national youth orchestras, including Cyprus, Greece, Malta & Slovakia Planning for the development of young middle eastern musicians; the Cyprus Symphony Orchestra Foundation Audience development initiatives including the 30s/40s Project, for 'non' & new audiences in their 30s and 40s A new T2020 website A new T2020 app giving players a virtual 'shop window' for developing their careers and employment

An example of one T2020 Project:

Aim: attracting new and ‘non’ audiences to classical music in an intimate setting outside of and away from the concert hall Q: How? A: by going to the audiences in a busy town square and making an attractive engaging environment for the musicians’ performances And: by making an atmosphere where the audience will feel at home and can talk to the players, asking questions and even trying instruments Spazio Klassik: with Partners Concurso Ferrucio Busoni and the EUYO, and Associates Bolzano Festival Bozen And finally: by committing to develop Spazio Klassik year on year until it is ready to be exported elsewhere

Spazio Klassik Summer 2014

Spazio Klassik Summer 2014

Spazio Klassik Summer 15 - Plan: Newly designed performance space Design competition for new images 4 structures instead of 1 Guest curator

Spazio Klassik Summer Plan: First appearance outside of Bolzano, Italy will take place in the Netherlands, and possibly elsewhere in Europe

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Major Elements: Partners & Associates Innovation 3. Transferability

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector 3. Transferability

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Building a model useful to other sectors for the 2020s and beyond

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Building a model useful to other sectors for the 2020s and beyond. In Phase1: Step 1: Forming the architecture and initial practice of a ‘universal’ skill model Step 2: communicating the project outwards in talks, symposia & to the music industry Step 3: plan for the next phase of the project & its communication

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 1 Major Elements: Partners & Associates Innovation Transferability

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Next Phase Phase 2: Developing the model

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 2: October 2015 – September 2017 Refining, extending and combining current T2020 Projects Developing New T2020 Projects, Partners and Associates Expanding with a New T2020 ‘Community ’ Attracting additional matching Corporate Support

Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector Phase 2: Timetable to start of Phase February – June: Partnership stakeholder consultation 2015 July – August: Phase 2 plan writing 2015 September: Finishing off Phase 2 Creative Europe application 2015 October: Application Submission to Creative Europe

Towards 2020 Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector For further Information or to contact T2020: Nicolas Klimis, Towards 2020 Partnership Co-ordinator