….how attraction sites differ from events in terms of management implications?

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Presentation transcript:

….how attraction sites differ from events in terms of management implications?

Link to tourism Transport worldwide Work with tour operators Make the place well-known Positive image More tourists

Defintions Attractions Events Feature in an area Fun and pleasure experience Charge or Free? Open for year round Provide opportunity for visitors Fixed time Vary of duration

Successful influencing Human resources: knowledgeable, skilful Financial resources: Core of strategies The product: Unique idea, variety of on-site attraction The market: Customer-relationship, Consumer behaviour trends.

Similarities Attraction sites and events are closely related in terms of objectives and purpose. Both of them expect to satisfy the customer in different ways. Events and attractions are characterized for dealing with people.

Time Attractions Events Long term duration Permanency Short term duration Temporary No pernanent Non continue Differences

Human Resources Attractions Events Fixed staff Ability to train staff Seasonality loose of skilled staff after season Have to hire professionals Flexible work schedule Differences

Location – importance Attractions Events Fixed placement feasibility study important Infrastructure Integration within existing site Mobile Unique development (football world cup 2010 south africa) Differences

Finances – sonsorship & funding Attractions Events Long term cost and profit allocation possibility of compensation Ownership of land (theme parcs) Precise cost & profit allocation needed risk of loss Rental Differences

Marketing Attractions Events Development and improvement within lifespan Different channels most important word- of-mouth Depending on contacts (patronages) Differences

The Impacts Internal External Positive Negative SWOT ANALYSIS is one way Swarbrooke and Van der Wagen

Environmental, Economical, Social Positive Benifit for less developed countries, building of infrastructure (South Africa) Negative Mass tourism overcrowded cities waste production (Garbage strike Naples) Air polution due to traveling Environmental

Environmental, Economical, Social Positive Money for the destination Poverty reduction in less developed contries New infrastructure new hotels/restaurants new jobs Negative Bad reputation (Mallorca- Ballermann) Tourism resistance Economical

Environmental, Economical, Social Positive Development of new communties Wider cultural horizon Banning of stereotypes Negative Too much interfering of foreign cultures Mallorca Mass Tourism (British/German influence) FIFA World Cup South Africa Social

Conclusion

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