How audience research impacts on media businesses: Examples from the field 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: Fax: Salvatorska 10, Prague 1, Czech Republic Phone: Fax: Investing in independent media around the world providing the news, information and debate that people need to build free, thriving societies.

Total financing and technical assistance: € 104m Founded in 1995 Loans & Equity € 91 million News outlets financed105 Projects financed310 Countries invested in36 Principal collected € 49 million Write-offs4% Returned to investors € 23 million

Radio network of more than 1,000 radio stations. Provides news to more than 22 million people. KBR68H, Indonesia

Malaysiakini.com, Malaysia No.1 news website in country. 40 million pageviews/month. High-impact objective reporting, particularly during elections. Malaysiakini, Malaysia

Revenue growth following audience research

Tula Novosti, Russia

TV Vijesti, Montenegro

Audience share development 8  Audience share: 20%  Market share (incl. Belgrade part): 25%  Power ratio: 123%

Thank you 37 West 20th Street, Suite 801, New York, NY 10011, USA Phone: Fax: Salvatorska 10, Prague 1, Czech Republic Phone: Fax: Peter Whitehead, Director of Communications