Structure Targeted counties outside of metro Atlanta 23 Navigators across 7 regions – 7 Regional Navigators – 4 Outreach Coordinators – 6 Volunteer Navigators – 3 Telephone/Virtual Navigators – 3 Leadership Contracted after Open Enrollment

Metrics - Enrollment 7,937 consumers directly assisted – 2,718 individual navigation sessions – 325 events where assistance was offered 62% Not Eligible; 38% Eligible 90% First-Time Appointments; 10% Follow-Up 94% New Enrollments; 6% Renewing 57% Female; 33% Male

Metrics - Media Earned Media – 2,024,261 overall estimated audience – 2 Phone Banks – 46 Television Stories – 21 Web Stories Purchased Media – Radio – Newspapers – Billboards – Facebook

Strategies Objective Educational Message Different Navigation Options HealthCare v. Health Insurance

Objective Educational Message Responsibly Praise Successes Acknowledge Challenges Current Solution to Uninsured Problem

Different Navigation Options One-on-One In-Person Event Based Over the Telephone Virtual Referral

HealthCare v. Health Insurance Navigation not complete at enrollment Ineligible consumers referred to Safety Net Providers Consumers new to insurance receive selected Coverage to Care material