1 Marketing of CIT initiatives Greg Klemm NPT, December 2 nd 2015 CBI – Dutch Ministry of Foreign Affairs.

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Presentation transcript:

1 Marketing of CIT initiatives Greg Klemm NPT, December 2 nd 2015 CBI – Dutch Ministry of Foreign Affairs

CBI – Myanmar activities 2 CBI CBI, Centre for the Promotion of Imports from Developing Countries Agency of Dutch Ministry of Foreign Affairs Sustainable Tourism Myanmar programme 2014 – 2017 Supporting 15 inbound Myanmar tour operators Market access, sustainability and product diversification Support market integration of CIT / CBT

CBI Strategy for CIT 3 Supporting and promoting CIT initiatives by: Collating information about initiatives Linking initiatives to CBI’s network of European outbound tour operators via CBI/ITC’s network of inbound Myanmar tour operators B2C promotion via web and through media campaigns

CIT / CBT market integration 4 Product inventory National web site / branding Inbound tour operators Outbound operators International media Travel fairs (ITB 2016)

Destination branding and marketing 5 Myanmar destination brand (in partnership with by ITC) Related regional branding strategy, pilot for Kayah state New national web sites integrating existing destination web sites of MoHT, MTM and MTF In partnership with Solimar (US Expert agency) CIT / CBT product inventory and description Specific attention for CIT products and initiatives in the national web site.

Linkages with inbound operators 6 Inventory of 100+ leading EU Tour operators (contact persons for Myanmar, product overview). Personal approach ( , telephone) Evaluating their interest in Myanmar CBT and Kayah (specific pilot region) Linking them with Myanmar partners (tailor made approach). Supporting them with CIT product integration.

Linkages with inbound operators 7 Working with 32 leading inbound operators (CBI and ITC) Training on export marketing Supporting with CIT product integration. Capacity building and coaching CIT needs inventory (December 2015)

ITB Berlin Theme ‘The border regions of Myanmar’ New tourism products (off the ‘beaten track’) Stand design reflecting the theme Product presentations (e.g. Kayah) 20 Myanmar CBI / ITC partner TO’s will join B2B meetings with EU Tour operators Media campaign

How to benefit? 9 Planned Marketing needs assessment among initiatives Description of marketable products Integration in planned marketing activities Assessment of tour operator demand for CIT After ITB, follow-up by MTM and CBI NHTV student placed at MTM (March – June) Potential: Dedicated CBT website? CBT promotion organisation?

10 Thanks for your attention! For more information, please contact: Mr Naut Kusters