Right Opportunity = Right Business Culture Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization Business Culture Principal: Opportunity tied to the word “money” DEVALUES the word “opportunity”!

Timing And Positioning

The S-Curve

Percent of Urban Households Cars only for the Rich Model T Design Assembly Line Installment Financing 90% Urban Adoption The S-Curve in Cars

Percent of Households 47% % 10% Time Innovation GrowthMaturity %.1% 2% 13% Mobile Phone S-Curve Source: Forrester, Census Bureau 58% %

Point of Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Foster, Richard; Innovation 1988 Time | Energy | Money Chaos Confusion Turmoil Fear Saturation

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Discontinuity Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare Alder, Richard; Physician Executive 1995 Time | Energy | Money Chaos Confusion Turmoil Fear Illness Wellness Saturation Awareness = Broken (System + Results) Change = Solutions Being Implemented

Conclusion: Fixing Illness Does NOT Work! American Institute for Research Analysis of Scott-Levin $ Trillions Window of Opportunity Timeline of Window = ??? Financially Breaking System = When, Not If

Three “P” Test for Analyzing any Opportunity 1.Proven (Past) 2.Prepared (Present) 3.Positioned (Future)

Proven  Multiple success stories over 40 years  Management Team is proven in all cycles

Prepared - Company  Financially Sound  International  Investing in Future

Prepared – Product Culture  16 year product history  Long-term core relationships in place  Sales & support systems in place  Primary studies / entrance barrier

Positioned  Answer for Health and Income  Both health and income in long- term uptrend/Demand driven  Tenants of Income Model  Plan B  3-5 year part time to full time  Relationship model  Product vs. opportunity driven model  Early stages of S-Curve model for healthcare industry and Juice Plus

The S Curve in Juice Plus+ 10%90% Time Growth  Proven  Prepared  Positioned InnovationGrowthMaturity Cant measure this part of the timeline

10%90% Time Growth What’s Driving Growth? InnovationGrowthMaturity 1. Congruent opportunity culture 2. Healthcare System 3. JuicePlus is foundational

CHOICE