Franchising? Da, in Romania! The franchising market in Romania, Status and Opportunities.

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Franchising? Da, in Romania! The franchising market in Romania, Status and Opportunities

Irpus Development Srl – Bucharest Romania - Who we are Franchising media System Consultancy & Management

Irpus Development Srl – Bucharest Romania - Franchising Market in Romania  N. Franchise : 350 (only 18 in 2002)  Turnover : 1,1 billion Euro in 2011  Trend Growth in 2013 : +10% Number of Franchise

Irpus Development Srl – Bucharest Romania - Franchising Provenience  Local Brands: 150 ca  International Brands : 200 ca

Irpus Development Srl – Bucharest Romania - Investments and budgets  Average investment requested per Franchise: €  Average budget available per potential Franchisee : €

Irpus Development Srl – Bucharest Romania - Franchising Food Market Characteristics Players in Evidence  Take away (Covrigi)  Family business reached  Large presence of “Italian sound” restaurants and Ethnich in general

Irpus Development Srl – Bucharest Romania - Franchising Services Market Characteristics Players in Evidence  Low average investments  Self employing reached  Training intensive formats

Irpus Development Srl – Bucharest Romania - Franchising Retail Market Characteristics Players in Evidence  Concentration in Mall  Prevalent presence of Master franchisees  Convenience is strategic

Irpus Development Srl – Bucharest Romania - Innovations and challenges in Romania Innovation based Innovations ideas based  Constructions  Advertising  Vending  Car services

Irpus Development Srl – Bucharest Romania - Plus and Minus in Romania Plus Minus  Retail to be renovated  Growth of Basic economy and salaries  Small investors / self-employed  Bank/credit  Low entrepreneurial culture  High rents

Irpus Development Srl – Bucharest Romania - Franchising Market Opportunities Sectors Opportunities  Food  Services  Retail  Kebab  Pizza  Confectionery  Credit and insurance services  Beauty services  Men and children’s Fashion shops  Stock houses

Osvaldo