SSCB 14-1 Goran Tanov Crisis Management Center Republic of Macedonia

 “the synchronization of themes, images, messages and actions to achieve a desired effect”. - US Department of Defense (DOD) official in 2008

 important element in successful SSCB  SC concepts remain under development and experimentation  globalization, “new media”, religious extremism  responsive and agile whole-of-government effort  effective communication as a key tool of influence  public perception is critical  development of an independent, pluralistic, transparent and sustainable local media

 fundamental differences between traditional and new media spheres  consumers vs. prosumers  design of new media strategic communication efforts  utilization of new media to generate feedback  engagement through dialogic communication  adoption through adaptation

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