Trent Hemann Bunde Walker James Yost

 Industry involvement ◦ Internet Industry  Search Engine  Online Advertising ◦ Software Industry ◦ Electronic Industry

 9% of U.S advertising spending  16% increase in 2010  Continue to grow as technology becomes more efficient

 Year developed 10 new language versions ◦ Eliminated language barriers ◦ Expanded customer base greatly  One year later- over 26 total language versions

 Yahoo (2000) ◦ Agreed to be default search provider ◦ 10,000 searches/day before partnership ◦ 500,000 searches/day after partnership  AOL (2002) ◦ Had 34 million customer ◦ Leader in e-commerce, web brands and internet technologies

 Urchin Software Corporation (2005) ◦ Used by owners of websites ◦ Helps understand users’ experience ◦ Tracks marketing performance  Milestone for Google’s online advertising ◦ Became leading online advertiser in Industry

 Yahoo ◦ Offers news, search, messenger and ◦ Created rich content  Allowed users to stream music/videos straight from website ◦ Offers travel applications

 Apple ◦ Safari vs Google Chrome ◦ iTunes vs My Space and Pandora ◦ iPhone vs Android

 AdWord ◦ Helps website owners measure amount of activity ◦ Gives feedback on owner’s ad  Shows if click leads directly to purchase or signup ◦ Helps owner see strong/weak selling points ◦ Strong selling point of Google for customers

 AdSense ◦ Enables ads on customers website ◦ Ads relevant to website content ◦ Creates revenue on a “per-click” basis ◦ Generated over $2.04 billion in 1 st qt 2010

 Google’s mission is to organize the world‘s information and make it universally accessible and useful.  It’s best to do one thing really, really well.  You can make money without doing evil.  Great just isn’t good enough.

 Strengths ◦ Brand name,Search, Employees, Innovation  Weaknesses ◦ Lack of Integration of products  Opportunities ◦ Google TV, Android  Threats ◦ Bing/Baidu, Apple/Blackberry/Microsoft

 Search  Ads  Android  Google TV  YouTube  Site search  Chrome

 No ads on the normal Google search  AdWords ◦ Advertisers use to advertise on the side of Google page with key words  AdSense ◦ Delivers ads from AdWord program to partner websites

 Mobile and Tablet OS  Offered free to manufacturers  Only free OS for smartphones and tablets  Android Market

 Blue Ocean Strategy  Includes Google search, Chrome, Android, Apps, Flash, and other Google products  Help integrate Google products

 More Cash than Current Liabilities  Rely on equity rather than Liabilities  Always looking for strategic acquisitions

 The right people on the bus  20,000 Employees  We love our employees, and we want them to know it  $1,000 Bonus and 10% Raise  20% of Time for Employees

 Weaknesses that need to be corrected  Threats that need to be ignored or addressed  Opportunities that need to be taken advantage of  Continuing Strengths

 Advertise Google products on search site.  Low Cost  Maintains simplicity  Pull down menu ◦ Choose what you use the most  Implementation

 Orkut ◦ Developed by Orkut Büyükkökten ◦ Brazilians account for 54% of total users  In 2008, fully managed and operated by Google Brazil  Have branches in U.S. and U.K.  Implementation

 High Levels of competition ◦ search, e-commerce, advertising, etc.  Exchange Rate Fluctuations ◦ 53% of Revenue comes from international operations  Security Issues ◦ Access to private information

 New Products and Services ◦ Google TV  Strategic Acquisitions ◦ AdMob  Growing mobile advertising market  Promising future for Android Smartphone ◦ Passed iPhone in U.S. consumer sales

 Brand Image ◦ Global  Strong Infrastructure Base ◦ Core of all products ◦ Websites that create advertising opportunities  67% of 2009 Revenue ◦ Home Grown Software