Revenue strategies online newspapers 1996 | 2005 donica mensing reynolds school of journalism university of nevada, reno.

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Presentation transcript:

revenue strategies online newspapers 1996 | 2005 donica mensing reynolds school of journalism university of nevada, reno

1996

2005

1996

2005

1996

2005

revenue models (Mings & White, 2000) advertising model subscription model transaction model bundled model

1996 mail survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of April total. Survey sent to person in charge of online site 83 responses -- a 44.3% return rate

2005 online survey Population: (Nearly) all online newspapers publishing daily news in the U.S. as of Feb ,040 total. Survey ed to person in charge of online site 242 responses -- a 23.3% return rate

classified advertising

display advertising

subscriptions

archives

other comparisons micropayments registration attitudes towards print promising strategies

“In the next few years we will have a system of micropayments and will charge very small amounts for visitors to purchase content by the piece.”

requiring users to register

Perceptions of the impact of the online site on the print product

Summary of open-ended answers to the question: “What do you think are the most promising profit strategies for publishing Web newspapers?”

what have we learned?

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