Strategy at a Million Miles a Minute Katie Mayes, director of marketing services Ashley Martin, client manager.

Slides:

Advertisements

Similar presentations

Delivering effective campaigns through social media.

Advertisements

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

College of Communication Special Advertising Studies Project CM 419 Advertising Management Professor Chris Cakebread CM 417 Fundamentals of Creative Professor.

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

Media Planning and Buying

Online Video Advertising Matt McPherson Redwood Credit Union.

Analyze the Needs of Customers How Market Segmentation Can Help an Entrepreneur analyze a Target Market.

January 17, of 20 RBB Sporting Goods Power Flight Golf Clubs Introductory Media Plan Jan. - Dec. JOMC 172 Spring 2006 This presentation deck is.

Dawn Pedersen Art Institute

Building your brand as a recruiter using social media tools Esther Riesenbeck

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Marketing Your Chapter “Strive for excellence, not perfection.” H. Jackson Brown, Jr.

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Geoff Holt Getting your message out there…. The Buying Cycle Awareness Knowledge Liking Preference Conviction Purchase Comfort.

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

SUSTAINABILITY PR Amy Young July 20, Agenda  What is PR (and why do I care)?  Sustainability Committee challenges and how to frame solutions 

Adotomi.com | Copyright Adotomi 2013 Scaling Up While Maintaining Quality: Life After the Like Nadav Weinberg | Director of Business Development.

Strategy. Engagement. Interactive. Analytics. In every arena, CR Creative Group pushes the envelope of what's possible in social media. Taken individually,

Marketing 101 for the Small Business Caren M. Parnes

Purdue University Professional Masters in Strategic Communication Atlas Agency.

Social media strategy and planning MARK 490 Week 4.

Market Segmentation Introduction to Business & Marketing.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Basic Marketing Concepts

0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.

Marketing To Grow Your Business - Public Relations.

Sinead Mackin. What is ‘Print it’? ‘Print it’ is an online website where users can view different T-Shirt designs. As this is only a developing website,

See What Happens - Deal Me in Music Video P.E.L Productions.

European Workshop “Using Open Educational Resources for enhancing e-Mentoring” Capacity of Social Networks for promoting ideas Ton Brouwers Partner BECAUSE.

Target Audience and Persuasive Media Strategies. Target Audience Every piece of media has an intended target audience – everyone has different interests.

Build Relationships and Build Business on Powered by Customer WOW Project.

@JeanHanson#issainterclean 7 Steps to Marketing Success How to create a marketing system Jean Hanson, I.C.E. Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com.

3M Corporate Marketing & Communications3M Corporate Marketing & Public Affairs Integra Workshop Kirstie Heneghan November 2012 The Potential of Social.

SERM #41 TARGET MARKET. …a specific group of people that a business wants to reach.

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Zoom Media. Zoom Media Company : Zoom Media Zoom Media 2003  Full service media and event marketing firm  Specialized in reaching niches within the.

MARKETING MAGIC! Training Session 30 th March 2015.

GCSE Media: Audience Audience Explained 'Audience' is a very important concept throughout media studies. All media texts are made with an audience in mind,

Basic Marketing Concepts Std. 3. Marketing Concept The idea that you must satisfy a customers’ needs and wants in order to make a profit. Businesses must.

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

© 2006 Pearson Education Canada Inc. 3.1 Canadian Advertising in Action Chapter 3 Consumer Behaviour Concepts and Target Marketing.

Introduction to Media & Story Media Introduction to Media with Emphasis of Sound Engineering.

Case study: Zoopla Zoopla wanted to increase brand awareness and drive traffic online to their website. With the property market rocketing and rival competitors.

Marketing to Your Ideal Client Achieving sustainable growth for your financial advice practice.

GM Korea successfully increases awareness for its Chevrolet brand in South Korea with Microsoft Advertising South Korea’s second largest automobile manufacturer,

Chapter 8 Marketing the Facility and Events. Chapter Objectives 1.Clearly understand the elements of a marketing plan 2.Recognize the importance of a.

Imagibrand. About us We Specialize in Brand Storytelling on Social Media Headquartered in Seattle, Washington, ImagiBrand is a creative social media agency.

WHY SOCIAL MEDIA Susan Janett, Ben Gutkin Warm Thoughts Communications MATTERS.

FUNDLY MAYDAY 2016 CAMPAIGN PLAN. WHY IS IT IMPORTANT Attract MayDay Donors across the United States IT’S GLOBAL Avg. online gift increased 40% year-over-year.

Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.

DIGITAL BRANDING. OBJECTIVES  Campaign Objectives  Business Value  Legal Issues (Consumer Protection Act)  Comparison of Digital & Traditional Media.

Webinar Housekeeping 1. Be sure you’re dialed into the audio portion of the webinar: Access Code: Webinar length: approximately.

5. Facebook pages for businesses 5. Page for film, Hold On Tight Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to.

Advertising Unit 5 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Attributed to John Wanamaker or William.

Health & Happiness Survey Disability Data May 2016.

Target Demographics How the media appeals to specific audiences.

Aim: What is audience profiling?

Analysis (SWOT Analysis + Competitors Analysis)

Market Analysis.

SOCIAL MEDIA STRATEGY.

Posting on social media is not a strategy

Rich Griffin Vice President, National Sales Manager

Who is your Target Market?

Targeting and Building Your Audience Through Facebook Advertising

Event Marketing Proposal

How to Build a Comprehensive Marketing & Promotional Plan

Social Media Strategies

Presentation transcript:

Strategy at a Million Miles a Minute Katie Mayes, director of marketing services Ashley Martin, client manager

Where do I start?

Who has time for an audit? That doesn’t sound like fun. 

**Plus, isn’t marketing supposed to be fun!**

When do I need to do an audit?

OLD Engineering pieces from Michael

NEW Engineering pieces from Michael

Goals versus Objectives You mean they aren’t the same thing? Oy!

Goal: to raise awareness about my program Objective: to increase inquiries 25 percent over the next six months

What are you trying to accomplish? Publicizing an event? Filling a new program’s roster? Developing a year-round branding campaign?

Who am I talking to?

Things to consider: age, race, gender, interests, likes/dislikes, media habits psychographic demographic geographic

Demographics Male 60+ Married $60,000+ annual income Psychographics Golfer Moderate Republican Lifetime member of the NRA Ice fisherman

Demographics Female Single Less than $20,000 annual income Psychographics English major who loves Shakespeare (Juliet, anyone?) Spends online $300/month at ModCloth.com (vintage clothing website) Tweets all day, every day Posts often to GoodReadS

How do you find out what your audience likes and/or responds to?

The step skipped by most:

Measurement = Control Being able to prove what works allows us to manage our workload and, ideally, stop doing what doesn’t work.

Strategy: Targeting Prioritize audiences Consider communication pathways and touchpoints Develop media mix

Strategy: Positioning Answer: Why go to your event over another? Why choose your program over another? Why care?

Strategy: Messaging Creative solution to positioning Prioritize facts and figures Fuel your objectives with words and visuals

Visual – the look and feel Virtual – online presence Verbal – not just words Video – not effective for all audiences Venue – getting out into the world

Owning the process We work together

Questions ? Katie Mayes, Ashley Martin,