Target Audience for Website

In order to have a good number of visitors and design and develop a website that will serve a purpose one needs to have in mind the individuals he or she is designing the website for, these individuals are referred to as the Target Audience. Before building a website two things must be considered:  What interests your target audience?  How do you communicate with them effectively?

Steps in Defining Target Audience  Step 1: Define your target audience  Step 2: The Review process  Step 3: Define your target audience more narrowly

Step 1: Define your target audience  No-one will look at your website unless you have valuable content. You need to be interesting to attract attention and get others to talk about you!  In order to create good content, you need to understand who your target audience is and what type of content and style they'd value.

Step 2:The Review process The Review process Much of your success is defined by your own personality and the people you naturally connect well with. The first two questions to ask are:  What kind of people are you designing the website for?  Who did you do your best work with in the past and how did your previous website do?  Do you have easy access to that type of target market today? This will define the target audience based on strengths you already have.

Step 3: Define your target audience more narrowly You cannot be everything to all people. If you want to win in business and create a successful website or blog, you need to be the best at what you do within your existing industry. If you are not the world's best within your market, all you have to do is to define your market more narrowly. What niche are you better in (or could you become better at) than any other competitor? To find this niche, ask the following questions:  Does your market have an urgent pain and / or an irrational passion?  Are they actively looking to resolve this pain / passion (if not, find another answer to the above question)  Can you clearly define a niche around the pain / passion they try to resolve?  Do you have clear and effective answers to resolve the markets pain / passion?

Profile your audience Okay, now you have a clearly defined niche. You know who you work well with + that you have access to them. You clearly defined needs and wants that no-one is fully providing solutions for. Now it is time to build a profile of your audience. You'll create a general stereotype that defines your audience in such a way that you have someone you can imagine communicating with. Answer the following questions: of the narrow target market you defined, what would you say are their  Desires (things they aspire to but not necessarily need)  Values (a code of behavior they define as 'good', 'cool' and /or 'appropriate')  Needs (things within your niche they cannot do without and if you provide solutions will 'hook' them)  Can they pay for the products you promote or sell?  What is their level of expertise (you need to pitch your ideas slightly above that, but not too far above that).