Beyond The Classroom Building awareness & understanding for SMU’s 10,000 + family & friends

Beyond The Classroom o Building Awareness & Understanding 1.Must peak at/by April 1, Soft campaign Fall Two primary promotion techniques 4.Must have clear, simple easy message 5.Need a team of “Message Champions” 6.Leverage other SMU hot topics

Critical Campaign Timing

Two Methods – Many Channels o Personal Contact by Influencers o President, BOT, Deans, VPs, o Directors, Chairs o Student Government o Pan-Hellenic Leadership o Faculty Senate & Staff Association o Student Affairs Staff

Two Methods – Many Channels o Mass Marketing For Broadest Reach o Daily Campus, Daily Update, Daily Mustang o T-Shirts, caps, usb drives, cups, etc. o Signs: On Campus & In Buildings o Events: Games, Speeches, Meetings o Website, Video, Social, Viral

Promotion: Phase Next o Promotion Committee Immediate Steps o Identify & Prep “Message Team” o Prepare creative examples & budget o Prepare & distribute Talking Points o Prepare calendar of visibility opportunities o Prepare all material for rollout