SuomiCD (= CD-Finland) _ SuomiCD contains a data retrieval program, a regional database and boundary data on postal code areas (3000) and municipalities (452) _ contains over 4 million separate statistical data units _ Updated every second year _ Turnover / version appr 1,7 million FIM _ASCII- or dBase-format for desktop mapping

SuomiCD helps you to answer questions such as: _ What postal code areas have the most buying potential in terms of income? _ Where do the customer profile demographics match your product demographics? _ What kind of customers live nearby your retail locations? _ Do the potentials of your selling territories differ a lot?

SuomiCD contains regional data on: _ Inhabitants _Households _Business establishments _Distance to work _ Building stock _ Service structure of the area _ Household final consumption expenditure

SuomiCD, customers: _ mainly dealing with consumer marketing _ usually operate in whole country and have several sales areas _ need to know the structure and potential of different market areas _ Typical uses: - site selection - consumer and market analysis - tarketing of direct marketing

SuomiCD, customers: _ at the moment 150 companies, approx 900 users _ 70 % is ”loyal” customers, update database regularly _ Key factors for customer loyalty: - good product, developed with customers. - free training and Help Desk for all users. - regular contacts with customers: invitations to fairs, exhibitions and seminars. Free copy of Stat.fi magazine. Every customer is contacted 4-6 times a year either face-to-face, by phone or by mail.