SEO (Search Engine Optimization/Marketing) Using Facebook for Travel & Tourism Marketing: Presented by Leslie Collymore of Advanced Intellectual Methods, Inc.

Terms & things you should know 1) Facebook & Your Copyright First of all its important to know the terms you are working with – If you don't want people using your travel photos, Facebook, and pretty well all Social Networking sites, may not be for you. Social Networking is all about sharing. You can control who sees what but it sort of defeats the purpose and Facebook says that you grant them a royalty free license to use it, The licenses ceases when you delete the content.

Facebook wants a single authoritative source of information. They want to avoid becoming another search engine with a million people listing the same thing. Only One authoritative source can create a Page for Dover Beach Hotel, Barbados. This is very much to your advantage as a travel supplier (Hotel, activity etc.). It means that you are the source and the only source of your product information on Facebook Thai's vital for branding, do not give it way. Today small hotels are finding it difficult to be found on the Internet, mostly the big Internet Distribution Systems like Expedia, are the first to be listed.

The Travel Supplier can be hard to find on the web. FaceBook can change that, if you play by their rules. Product Pages If you have a profile already your Hotel or tourism activity must be setup as a PAGE within your profile. A lot of people make the mistake of setting up products as Profiles, faking a date of birth etc. This is not an authorised approach. Facebook says "If you create an unauthorized Page or violate our Terms in any way, your Facebook account may be disabled".

If you are new to FaceBook you can choose "To create a page for a celebrity, band or business", This option will require an - it will create a profile for that and a Page for the business within that profile. This is the only legal way of creating a product. Do not crate a profile for your product - It may get your entire account deleted. Pages are distinct entities from your profile - You can set the Page privacy and other setting as you would in your profile (Edit Page – top left) - Visitors to your Pages do not see your profile. Get people to your Facebook page - It will help get you noticed and build traffic Add a Facebook button to your website

The End If there are any questions, feel free to ask.