The Use of Social Media in the Military Syndicate B

What is the position of your chief of defense staff on the use of social media in the military ? How do you use social media for professional purposes ? How do you use social media for private purposes ? JUMPSTART QUESTION(S)

Discussion points What is your nation’s policy on social media in the military, and to what extent does this policy impact the use of social media? How well does this match with NATO’s policy? What is the way ahead for NATO and the Nations?

Military Social media have many aspects Model in our thinking

Model SOCIAL MEDIAOPERATIONALNON OPERATIONAL ORGANISATION 12 USERS 34

1 Organization / Operational INTEL – Support the intel by Situational Awareness – Monitor Social Media (marketing software tools) – Ready to use platforms eg USHAHIDI project and LRA Tracker – What is in the mind of the people – What is there opinion towards us (military) Information / Influence – Public Affairs – PSYOPS – Shaping the battle field – Civ –Mil coms

2 Organization / Non Operational Recruiting Branding of the organization Metrics (easy to measure, indicators) Politics / Key opinion makers Publics Media (bypass,target)

3 Users / Operational Warning / Reporting (Crisis situation) Feedback loop (instantaneous, cuts filters) Knowledge development and sharing (Sharing Lessons Learned - faster and richer)

4 Users / Non Operational Knowledge development and sharing Family / Social life Personal admin MORALE BOOSTER !

Risks OPSEC INFOSEC Redundancy (eg Blackberry) Overflow of information could lead to micro management Undermining C2 Structure (hierarchy) No NATO Standard (Nations) – Platforms / legal We are influenced!

Social Media Fact Potential powerful, could replaces the military – ARAB SPRING Planning supported by C2 supported by PA supported by

Questions