➲ What’s a social network? ➲ Cases o Facebook and Twitter o Youtube o Wiki o Blogging (Dell) ➲ What will the future bring?
➲ Pioneer: Classmates.com ➲ Popularity since 2003 (Myspace) ➲ But what is a social network?
➲ Examples ➥ Facebook ➥ Twitter ➥ Netlog ➥ Hyves ➥ Myspace ➥ Linkedin ➥ Looknmeet
➲ Disadvantages ➲ There are many social networking sites ➲ Overload of extras and apps ➲ Time loss ➲ Privacy…
➲ Privacy ➲ Article: “Adolescent Weblog Use: Risky or Protective?” “Informed consent procedures were not required for this study because the blogs were considered public information”
➲ Do I have a legal right to say what I want? No, you don’t. ➲ Can I get fired if I blog about my job Yes, you can ➲ Do I have a right to remain anonymous? No, in the UK, you don’t ➲ Can you get sued? Yes, you can!
On what grounds? ➲ Defamation ➲ Copyright breach ➲ Trademark infringement ➲ Disclosing confidential information ➲ Certain types of expression or speech with are by law criminalised
➲ 2004: Harvard students ➲ End of 2004: Yale and Stanford students ➲ 2006: membership of companies ➲ 26 th September 2006: everybody of ages 13 and older with a valid address.
DateActive users December million December 20055,5 million December million April million October million August million Januari million Februari million April million December million April million GROWTHGROWTH GROWTHGROWTH
➲ Youtube ➲ Way of expressing yourself ➲ Where’s the money in all of this? ➲ Ubiquity first, Revenue Later ➲ Quote Eric Schmidt, CEO of Google: “We’ve figured it out. Nowadays, just about every advertising campaign involves YouTube as part of the solution. That’s a big deal.”
➲ An easier, more effective and simpler way to communicate OVERLOA D
➲ is not good in coordinating and organising groups input ➲ is the old “bad” way ➲ Are you still using it?
➲ Use a Wiki! ➥ Excellent organiser ➥ Cheap ➥ Rapid communication ➥ A lot of possibilities ➲ Examples: Wikipedia, Wikileaks, Wikispaces, Google Wave
➲ What’s a blog? ➲ Dell’s Hell ➲ History ➲ The 4 tips Jeff Jarvis gave ➲ Resurrection of it’s online PR (author of “WWGD”)
➲ Overload (now 25% + 75%) ➲ Hype or revolution? ➲ Wishful thinking