By: Olivia Miller

The product is promoted to create awareness. (traditional rhythm and blues music) Competitors are attracted into the market with very similar offerings. (Pop & Hip Hop Music) At this point the market reaches saturation. (combination of R&B style and hip hop rhythms was termed new jack swing) For example more innovative products are introduced or consumer tastes have changed. (decrease in popularity in mainstream music since 2010) Classic Rock

Introduction Contemporary R&B originated after the decline of disco in the 1980s. Hip hop influences combination of R&B & hip hop rhythms was termed new jack swing. “This newer style combines some prior elements of Soul, Funk, Pop, and Dance-Pop but with an integrated approach and a slick modern production.”

Marketing of Genre “Janet Jackson's album Control was "important to the development of R&B for a number of reasons", crafted a new sound that fuses the rhythmic elements of funk and disco, along with heavy doses of synthesizers, percussion, sound effects, and a rap music sensibility.”

Growth In 1990s, neo soul, which added 1970s soul influences to the hip hop soul blend started. “Neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart…” - Erykah Badu - Lauryn Hill

Maturity Frank Ocean Bruno Mars infused 1990s R&B with synthesizers and a futuristic sound combined R&B with pop styles, to create a lighter and more international sound 2010

Musiq Soulchild Love By Musiq Soulchild So many things I've got to tell you But I'm afraid I don't know how Cause there's a possibility You'll look at me differently Love Ever since the first moment I spoke your name From then on I knew that by you being in my life Things were destined to change cause [Hook:] Love So many people use your name in vain Love Those who faith in you sometimes go astray Love Through all the ups and downs the joy and hurt Love For better or worse I still will choose you first “He has a net worth of $8 Million as on March He has earned his wealth as a singer and song writer and specializes in contemporary R&B, alternative, funk, soul, blues, jazz, gospel and hip hop.” worth/

Decline

Favorite CD Marketed to me via T.V, social media, & internet Target Market: Age: yrs. Gender: Women Income: $0-25,000 Location: Global Race: African American

Favorite CD Product: Drake’s “Nothing was the same” album Price: $13.99 Promotion: T.V., leaked songs, & social media Place: U.S. & Canada