Monthly Review – Middle East Husein, Rakesh & Ninad

Video Store – Revenue Trend Month Sub Revenue Renewal Revenue Total Revenue (AED) % Growth June’1315,1044,10,914426, % July’1319,160441,838460,9988% Aug'1326,609562,603589,21228% Sept'1322,639623,966646,60510% Oct'1320,500634,455654,9551% Avg revenue from 1 st to 18 th Oct was 21,740 continuing on the same rate we would have closed at 6,73,960 ie. 4% more. Avg revenue from 19 th to 31 st was dropped 20,278 the only reason for this drop was low balance, while studying we noticed that there was an issue in the flow as we lost around 800 users.

Visitors Trend MonthUnique VisitorsAdd-ons June’1384,5376,384 July'13 66,1207,948 Aug'13 108,69417,956 Sept'13 100,63114,328 Oct'13 81,23112,631 The unique visitors for the month was low as we had stopped promotions on Ad Campaign from 1 st to 24 th Oct.

Sourcewise Trend 2/19/ Sept'13Oct'13 AED 1AED 2AED 3TotalAED 1AED 2AED 3Total NetworkAddonsRevenueAddons Revenu e Addons Revenu e UU's Addon s Revenu e Addon s Revenu e Addon s Revenu e Addon s Revenu e UU's Addon s Revenu e Adcampaign Cross Promo banners m.vuclip.com Myworld Total

2/19/ Churn Analysis MonthVoluntaryInvoluntary ChurnTotal Churn July'138572,5613,418 Aug'131,0702,6643,734 Sept'138143,9054,719 Oct'139314,3775,308

Total Video Views trend by Month 2/19/ MonthTotal Billed usersunique users % users watch videos July'1319, % Aug'1328,7664,74016% Sept'1331, % Oct'1330, % MonthVVSunique users Monthly Average VVS per user July' Aug'1322, Sept'1319, Oct'1313, There was activities planned to increase consumption:- 1.Du was suppose to allocate us TPS, but was not given as they first wanted us to complete direct integration. 2.Du Recommendation engine is still in PRD state. 3.2 day FREE trial on interstitial was suppose to be implemented but it is still pending due to resource crunch. 4.Redirection to du video store on successful subscription on Interstitial was suppose to be implemented but it is still pending with freemium team due to resource crunch.

Usage & Arpu 7 ARPUJuly'13Aug'13Sept'13Oct'13 Unique Billed Users 19,42028,76631,53830,928 Total Revenue 4,60,9985,89,2126,46,6056,54,955 ARPU UsageJuly'13Aug'13Sept'13Oct'13 Total Base14,23320,85224,60626,381 Video Views 17,43022,08819,58613,062 MB Consumed per User

Consumption Data – Oct’13 2/19/ Oct'13Downloads FREE12,110 Paid13,062 Total25,172 Month123Total Aug' Sept' Oct'

User Waterfall Report – Till October’13 2/19/ %34.3%24.5%27.4%24.9%21.6%23.2%17.6%14.7%19.4%13.8%14.9% , %19.5%17.2%17.7%15.6%15.5%11.5%9.6%11.5%9.9%9.6% , %25.4%23.8%19.0%17.0%12.8%11.8%12.5%10.7%11.0% , %58.9%43.4%32.3%23.3%20.0%19.8%17.6%16.4% , %53.6%37.3%26.8%22.4%20.3%17.6%15.5% , %49.4%34.9%27.5%24.1%21.0%18.5% , %43.5%33.8%28.1%24.9%21.6% , %40.9%31.8%26.4%22.6% , %46.9%36.2%29.0% , %43.2%31.3% , %65.2% , % ,239 Total 449 2,020 4,000 5,939 11,682 16,145 17,878 19,152 17,481 18,773 28,763 31,514 30,926

Usage Waterfall Report – Till October’13 2/19/ %35.8%25.6%24.0%22.4%15.0%16.0%10.2%7.0%11.5%11.8%18.2% %12.8%10.3%11.0%7.5%8.8%4.8%3.7%6.0%6.1%9.8% %13.1%11.4%6.7%5.5%3.3%3.6%4.5%4.2%7.9% %20.0%10.3%7.1%4.2%4.5% 4.2%7.9% %13.6%8.8%5.0%4.0%5.3%5.4%6.8% %12.8%8.1%6.0%5.7%6.0%7.6% %11.6%8.2%8.6%7.6%10.9% %10.6%9.5%9.4%10.1% %18.6%16.9%16.7% %16.2%17.1% %18.1% % Total

DIRT Report 2/19/ LTV Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep' (Mar) % Oct' (Apr) % LTV - 90 Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep' (Jun) % Oct' (Jul) %

2 day FREE Trial Opt Out Model – Performance 2/19/ Date Total Visitors on Trial Pack Page Unique User Total Subscription for Trial Pack Deactivation Count of 2 days Free Trial Pack Successful Activation Post 2 days Trial Period Expiry Total Video Downloads( 2 days) Top Up Count Revenue From Top Up Revenue From Trial Pack User Conversion Oct'1331,89624,0007, ,8558,

Roadmap Roadmap: Planned topics to grow acquisition, engagement and Monetization – Balance check & Nationality check API to be provided by du for user profiling. – 2 Day FREE trial model to be implemented on Interstitial to further strengthen our user base for the product. – Du to allocate TPS to Vuclip for Bulk SMS promotions and user engagement activities. – User activation to be done MO keyword (VS1) on the new short code (3 new keywords required for different pricepoints). – New recommendation feature to implemented on du videostore for existing users to increase consumption. 2/19/

Thank You 14 2/19/2016