Monthly Review – Middle East Husein, Rakesh & Ninad

Video Store – Revenue Trend The major increase in revenues is because of increase in renewals by 11% and as a result renewal revenue increased by 15% and total revenue increased by 18% The main reason for a increase in renewal revenue is due to hiding AED 1 and majorly promoting AED 2 & AED 3 across all promotional channels. Month Sub Revenue Renewal Revenue Total Revenue (AED) % Growth Sept'1322,6396,23,9666,46,60510% Oct'1320,5006,34,4556,54,9551% Nov'1324,7535,85,1226,09,875-7% Dec'1329,5586,89,0257,18,58318%

Visitors Trend MonthUnique VisitorsAdd-onsChurnTotal video views Sept'13100,63114,3284,71919,881 Oct'1381,23112,6315,30825,341 Nov'1359,89413,4535,90323,648 Dec'1370,81613,8927,37330,204

Sourcewise Trend 2/19/ Sourcewise Unique Visitor Data SourceNov'12Dec'12Jan'13Feb'13Mar'13Apr'13May'13Jun'13Jul'13Aug'13Sep'13Oct'13Nov'13Dec'13Total Ad campaign Cross Promo M.vuclip.com Myworld Total Nov'13Dec'13 AED 1AED 2AED 3TotalAED 1AED 2AED 3Total Network AddonsRevenueAddonsRevenueAddonsRevenueUU'sAddonsRevenueAddonsRevenueAddonsRevenueAddonsRevenueUU'sAddonsRevenue Adcampaign Cross Promo banners m.vuclip.com Myworld Total

2/19/ Churn Analysis MonthVoluntaryInvoluntary ChurnTotal Churn Sept'138143,9054,719 Oct'139314,3775,308 Nov'131,3274,5765,903 Dec'131,3536,0207,373

Total Video Views trend by Month 2/19/ MonthVVS unique users Monthly Average VVS per user Sept'1319, Oct'1325, Nov'1323, Dec'1330, Month Total Billed users unique users % users watch videos Sept'1331, % Oct'1330, % Nov'1330, % Dec'1331, %

Usage & Arpu 7 ARPUSept'13Oct'13Nov'13Dec'13 Unique Subscription 31,53830,92830,88931,924 Total Revenue6,46,6056,54,9556,09,8757,18,583 ARPU UsageSept'13Oct'13Nov'13Dec'13 Total Base24,60626,38125,02025,749 Video Views 19,58625,34123,64830,204 MB Consumed per User

Consumption Data – Nov’13 2/19/ Month123Total Oct' Nov' Dec' DownloadsOct'13Nov'13Dec'13 FREE Paid Total

Sourcewise Consumption – Nov’13 2/19/ SourceDownloads Unique Downloaders% Consumption Ad campaign % Cross Promo % M.vuclip.com % Myworld % Renew SMS % Total %

User Waterfall Report – Till November’13 2/19/ %34.3%24.5%27.4%24.9%21.6%23.2%17.6%14.7%19.4%13.8%14.9%12.0%14.3% , %19.5%17.2%17.7%15.6%15.5%11.5%9.6%11.5%9.9%9.6%8.3%8.9% , %25.4%23.8%19.0%17.0%12.8%11.8%12.5%10.7%11.0%9.8%8.5% , %58.9%43.4%32.3%23.3%20.0%19.8%17.6%16.4%15.1%13.3% , %53.6%37.3%26.8%22.4%20.3%17.6%15.5%13.8%12.2% , %49.4%34.9%27.5%24.1%21.0%18.5%16.0%14.2% , %43.5%33.8%28.1%24.9%21.6%18.4%16.1% , %40.9%31.8%26.4%22.6%18.4%15.5% , %46.9%36.2%29.0%23.0%18.8% , %43.2%31.3%34.3%44.0% , %65.2%71.8%77.8% , %37.9%27.9% , %34.2% % Total 449 2,020 4,000 5,939 11,682 16,145 17,878 19,152 17,481 18,773 28,763 31,514 30,926 30,88731,923

Usage Waterfall Report – Till November’13 2/19/ Total

DIRT Report 2/19/ LTV Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep' (Mar) % Oct' (Apr) % Nov' (May) % Dec' (May) % LTV - 90 Days MonthSpend ($)SubsCPA ($)LTV ($)LTV (after Operator)ROI Sep' (Jun) % Oct' (Jul) % Nov' (Aug) % Nov' (Aug) %

2 day FREE Trial Opt Out Model – Performance 2/19/ % of unique users of who have visited on 2 Day FREE trial subscription page have opted to subscribe to the pack. AED 1 contributes on average of 5% of subscribers in 2 day FREE trial Pack subscriber base, followed by AED 2 which contributes 79% and AED 3 contributes 15% subscribers on an average. Churn rate in 2 day FREE trial pack is only 13% within the 2 day FREE trial period. An avg of 40% of the users who subscribe for this 2 Day FREE trial pack get converted successfully into gross addons. Date Total Visitors on Trial Pack Page Unique User Total Subscriptio n for Trial Pack Deactivatio n Count of 2 days Free Trial Pack Successful Activation Post 2 days Trial Period Expiry Total Video Downloads (2 days) Top Up Count Revenue From Top Up Revenue From Trial Pack User Conversion Total

Traffic Analysis – Funnel Data 2/19/ We penetrate around 1.42% of the total Du base (Unique Visitors). Penetration of Data users is unknown. 0.6 Million visit in Dec'13 6,76,020 Total Unique Visitors for Dec' Visits per user. 1,28,777 Total Subscription request for Dec'13 54% Users willing to Pay 69,792 Total Normal activations 16% of the users get charges the same day. 11,369 2 Day FREE Trial conversions. 4% users get charged within 30 Days (2 Day FREE trial period) 2,523

Roadmap Roadmap: Planned topics to grow acquisition, engagement and Monetization – Balance check & Nationality check API to be provided by du for user profiling. – Du to allocate TPS to Vuclip for Bulk SMS promotions and user engagement activities. – User activation to be done MO keyword (VS1) on the new short code. – New recommendation feature to implemented on du videostore for existing users to increase consumption. – 2 Day FREE trial model to be promoted to all users as a plan to increase subscriber base. 2/19/

Thank You 16 2/19/2016