1 www.FAFSADAY.org FAFSA DAY FAFSA DAY Marketing Within Your Local Community.

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Presentation transcript:

1 FAFSA DAY FAFSA DAY Marketing Within Your Local Community

2

3 Who Can Help You Get The Word Out? High School Guidance Staff High School Teachers and/or Administrators High School Students Parent / Teacher Organizations College Admissions Staff College Faculty and Administrators Community Based Organizations Religious Organizations Local Businesses Local Newspapers Radio Stations Television Stations Social Media And More…

4

5 All of these items can be printed today! Some items can be ordered and sent to you! Many can be used electronically! All of these items can be printed today! Some items can be ordered and sent to you! Many can be used electronically!

6 Save the Date & Bookmark

7 Flyer & Poster

8

9

10 Folleto En Español

11

12

13 Social Media

14 Social Media Best Practices Facebook Use Conversational Tone Invite Readers to Take Action Share Pictures or Video Invite Responses and Likes Vary Your Post Types Keep Post Short Twitter Create Tweets that Resonate Keep Tweets Short and Sweet Make it Real-Time Tweet as Often as Possible and #Mentions YouTube Make a Splash to Go Viral Assure a Good Video Image Inspire, Don’t Just Educate Make It Fun Keep It Short Include A Call to Action

15 Online

16 Blast / Robo-Calls

17 Communicate with Your Registrants

18 Contact People Ryan Forsythe MASFAA Communications Committee Co-Chairperson Assoc. VP of Strategic Enrollment Management and Student Fin. Aid Mount Wachusett Community College

19 YOU CAN GET THE WORD OUT!! QUESTIONS? THANK YOU