Low-Income Oversight Board Meeting California Alternate Rates for Energy and Energy Savings Assistance Programs April 11, 2012 Oakland, California 1

CARE Outreach Methods Community Outreach Contractor partnerships Door-to-door outreach in rural and urban areas Targeted, bi-lingual direct mail projects, bill inserts and welcome packets Inbound phone enrollment and automated outbound phone calls Online enrollment Leveraging with other PG&E assistance programs Community event participation Local office partnerships - kiosks In-language television, radio and print campaigns Cross--utility data sharing to automatically enroll CARE customers Social media 2

Barriers to CARE Enrollment Trust Customers question program legitimacy Customers are unsure of effect on immigration status Customers are unwilling to share documents during the Post- Enrollment Verification process Geography PG&E’s vast service area Rural customers’ homes are widely dispersed and harder to reach Language Extremely diverse population and a significant number of languages spoken throughout the service area CARE collateral is currently in 4 languages, with plans to add 3-4 additional languages (pending CPUC decision) 3

CARE and ESAP Ethnic Media 4

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