10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Michigan Municipal League Sept 23, 2010 Source:

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Presentation transcript:

10 Things You Need To Know About Cities & Social Media Peter Kageyama Creative Cities Michigan Municipal League Sept 23, 2010 Source: Wikipedia - CC

#1 In case there was any doubt…

#2 Social Media is how young professionals communicate

#3 Social Media is a new threshold of capability for cities & staff

#4 Social Media is Social Capital building

#5 Social Media volume is a measure of community vitality

#6 You cannot use the same messaging as in other media

#7 Social Media is about unofficial messages & unofficial messengers

#8 User generated content & Buzz is the Holy Grail

#9 Social Media is a “Power Law Distribution”

“Power Law Distribution” aka the “One Percent Rule”

#10

The Web is Dead

Bonus: Social Media allows you to mine the diaspora

Bonus: Who will be your “Chief Tweeter?”

Bonus: Specialty groups & applications

Thank You Michigan! Peter

Summary 1.You need to be on FB & Twitter 2.How young professionals communicate 3.New threshold of capability for cities & staff 4.Social Capital building 5.Volume is a measure of vitality 6.Requires new message – we don’t believe advertising 7.Unofficial messages and messengers 8.User generated content & buzz 9.Power Law Distribution – 1% 10. Web is dead. Bonus: Mine the diaspora, Chief Tweeter & Specialty groups & apps

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