Doing focus groups and other communications research On a shoestring budget Steve Crescenzo Ragan Communications November 22, 2005

Research Can tell you what employees need Can point out holes in your strategy Can prove you’re doing things right Can help you launch new vehicles or retool old ones Can tell you where to spend your money Can put you closer to your audience Can put you on management’s radar screen

Research Don’t be intimidated by it You don’t need a consultant You don’t an expert You can do this yourself It will be the best time you ever spent Just jump in with both feet