Matt Feinberg Director, Integrated Strategies Hyper Local Promotion Turnkey Execution CustomContent
2 CRN creates promotional media campaigns that generate excitement in the marketplace, drive event and online traffic.
THE COMPANIES WE KEEP … 3
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What CRN Brings to Your Business Strategic Solutions Innovative Tactics Exceptional Execution Results 5 Creative Solutions Marketing Strategy R O ITurnkey Execution
What Our Campaigns Do Introduce New Products and Services Create Events On and Off Premise Increase Store and Event Traffic Differentiate Our Clients from the Competition Create Local Overlays for National Promotions Build National Exposure Create a Relationship Between Listener and the Brand Relieve the Client from All the Heavy Lifting 6
CRN Scope of Services Event Creation and Support Promotional Fulfillment ComplianceServices Digital Services Creative Services Client Services Production Services Media Services
P ROGRAMS “Kickin’ Back With Kenny” S TATION P ARTIES Bar Nights Station Appearances C ONTESTS Beach Bash Ticket Giveaway P RIZING Autographed Guitar Beach Bash Grand Prize Kickin’ Back With Kenny Radio Campaign 8
ABSOLUT ® 100 Light Up The Night Program ABSOLUT ® 100 Kanye West Glow In The Dark Tour Radio Support Campaign Promo Program ABSOLUT ® 100 On-Premise Sampling Event Support ABSOLUT ® 100 Brand Spots ABSOLUT ® 100 Places to Light Up The Night Sweepstakes Promo Congrats ABSOLUT ® 100 Kanye West Glow In The Dark VIP Experience Sweepstakes Promo Congrats
Navy Seals Fitness Challenge Station Appearances DJ Engagement SEALs Fitness Tips SEALs Interviews
11 RAM HD Radio Network 101.9
12 Walm Walmart Personal Shopper Event Radio Support Campaign ® Style Tip of the Day Program Style Tip of the Day Contest DJ Endorsements Walmart/Station Appearances
APPENDIX 13
Digital Integration Social Media Drive-to-Web Blasts & Text Messaging Station Website Integration Podcasting Streaming Audio Campaign Microsites 14 Blogs
Most Creative Use Of Media Award For Local Television and Cable Mercury Award mark of excellence 15
Headquarters: One Circular Avenue Hamden, CT Matt Feinberg Director, Integrated Strategies 16