Brand Humanization through Social Media Naomi Put Loes Velthorst Charlotte van den Dool.

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Presentation transcript:

Brand Humanization through Social Media Naomi Put Loes Velthorst Charlotte van den Dool

Brand Humanization Establishing humanity within a brand image Trust is the key Advertising, billboards & television Social Media

From brand to humanized brand Essential part of modern day branding success Coca Cola

Social Media Connecting with target audience Business level  human level Example KLM (Royal Dutch Airline)

Humanization gone wrong - Stay professional! Conclusion : positive outcome on businesses - Be careful! Questions?

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