It’s Not UX Without User Research Dorian Freeman 4/22/15

Agenda Overview of UX Why do research? How to get answers with user research Steps for conducting research Brilliant conclusion!

Journey map

Peter Morville’s honeycomb,

Why do research?

How to get answers with research Who are your users? – Analytics – Feedback – Customer service/support – Competitive analysis Tip: A user journey map helps you understand the lifecycle and touch points of the users.

How to get answers with research What are their goals? – User interviews – Surveys

How to get answers with research What are your business goals? – Stakeholder interviews – Surveys

How to get answers with research Are the goals being met? – Contextual interviews – Usability testing – Surveys – Feedback forums

Steps for conducting user research 1.Plan 2.Create test 3.Recruit 4.Conduct test 5.Report 6.Implement 7.Repeat

1. Plan Purpose Scope Schedule/location Sessions Equipment Roles of staff Participants Scenarios Metrics Methodology

2. Create the test Scenarios Scripts Background

3. Recruit Pull from your pool of users Schedule sessions, reserve locations

4. Conduct the test Use best practices Make note of context Review ASAP

5. Report Tailor to your audience Summarize but offer access to raw data Propose recommendations

6. Implement Make a plan for possible changes Implement Tip: Show your work

7. Repeat

Wow, this seems hard.

It’s worth it.

A whole lotta links: The User Experience Team of One Harvard User Experience Slack Group