Who are Travellers? International Ties Individuals Immigrants Businesses Under X million assets
Why Travellers? HSBC International Expertise Growth Market High Wealth Potential
Immigration Growth
Immigrant Age Profile
Immigrant Regional Distribution In-migration Edinburgh (23.28%) Glasgow (21.75%) Aberdeen (12.21%) Perth (4.72%) Dundee (4.38%) Falkirk (1.16%) Dumfries (0.96%)
Immigrants vs. UK born Job Distribution – 49% foreign-born workers in highly skilled jobs – 42% UK-born workers in highly skilled jobs Education – 37% immigrants have degrees (46% of those arrived in last 2 years have degrees) – 17% UK-born have degrees
Immigrants vs. UK born Determinants of Immigrant Earnings – English Language Skills – Work Experience – Education – Ethnicity – Agency working – Length of time in the UK Large variation in labour market outcomes
Target Immigrant Profile Age: 20s Education: University Degree High English Language Skills Non-Agency Employed Outside The A8 Employed In, Or Seeking, A High Skill Job
Why Immigrants? Immigrants Growth Education Job Distribution Wealth Potential
Why Immigrants? Immigrants 165,100 since 2006 Education Job Distribution Wealth Potential
Why Immigrants? Immigrants 165,100 since % more degrees than UK Job Distribution Wealth Potential
Why Immigrants? Immigrants 165,100 since % more degrees than UK 7% more highly skilled jobs than UK Wealth Potential
Why Business? Not a huge stress Focus on non-cash intensive business International operation/trade HSBC value proposition is international assistance
Identifying Consumers HSBC Strength Is Banking Find A Partner Whose Strength Is Consumer Demographics Build A Relationship For The Future
Identifying Consumers
Targeting Consumers