Chapter Fourteen Developing the Introduction

Chapter Fourteen Table of Contents zFunctions of the Introduction zGuidelines for Preparing the Introduction*

Developing the Introduction zAlthough introductions and conclusions are not more important than the body of the speech, attempting to “wing” the introduction and conclusion is a formula for failure.*

Functions of the Introduction zIn the first several minutes, audience members will decide whether they are interested in the topic of your speech, whether they believe what you say, and whether they will give you their full attention.*

Functions of the Introduction zGaining Attention: The First Step zIntroducing the Purpose and Topic zPreviewing the Main Points zMotivating the Audience to Accept Your Goals*

Functions of the Introduction: Gaining Attention: The First Step zThe first challenge faced by any speaker is winning the audience’s attention.*

Functions of the Introduction: Gaining Attention: The First Step zTechniques: yUse a quotation yTell a story yPose questions zRhetorical questions are designed to make the audience think rather than invite real responses.*

Functions of the Introduction: Gaining Attention: The First Step zTechniques: ySay something startling yUse humor zHumor should match your audience, topic, purpose, and occasion as well as your style. yRefer to the occasion yExpress interest in the audience*

Functions of the Introduction: Introducing the Purpose and Topic zDeclare what your speech is about and what you hope to accomplish.*

Functions of the Introduction: Previewing the Main Points zPreviewing the main points helps the audience mentally organize your speech. zTelling the audience what the main points are and the order in which they will be addressed will help keep their attention.*

Functions of the Introduction: Motivating the Audience to Accept Your Goals zMake the Topic Relevant: yDescribe the practical implications of your speech. yConvince audience members that your speech purpose is consistent with their motives and values. ySpecify what the audience stands to gain by listening to you.*

Functions of the Introduction: Motivating the Audience to Accept Your Goals zEstablish Credibility as a Speaker: yBriefly emphasize some experience, knowledge or perspective you have that is different or more extensive than that of your audience.*

Guidelines for Preparing the Introduction zPrepare the introduction only after you have finished the speech body, so you know exactly how to preview your message. zKeep the introduction to no more than 10 to 15 percent of the total speech. zPractice in front of colleagues or friends.*