THE RHETORIC OF THE IMAGE

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Presentation transcript:

THE RHETORIC OF THE IMAGE Roland Barthes THE RHETORIC OF THE IMAGE

The Three Messages

The Three Messages Linguistic

Linguistic Coded Iconic The Three Messages Linguistic Coded Iconic

Linguistic Coded Iconic Non-Coded Iconic The Three Messages Linguistic Coded Iconic Non-Coded Iconic

Signified ______________ Signifier

_________________________________ FLOWER

CAPTIONS LABELS ALL FRENCH LANGUAGE LINGUISTIC MESSAGE CAPTIONS LABELS ALL FRENCH LANGUAGE

ICON REPRESENTS ITS OBJECT THROUGH SIMILARITY THE PHOTOGRAPH OF THE SHOPPING BAG AND ITS CONTENTS IS ICONIC

CODED ICONIC MESSAGE FOUR SIGNIFIERS GAPING STRING BAG DOING ONE’S OWN SHOPPING

CODED ICONIC MESSAGE FOUR SIGNIFIERS GAPING STRING BAG ITALIANICITY DOING ONE’S OWN SHOPPING ITALIANICITY TOMATO, PEPPER AND TRICOLOR

CODED ICONIC MESSAGE GAPING STRING BAG ITALIANICITY DOING ONE’S OWN SHOPPING ITALIANICITY TOMATO, PEPPER AND TRICOLOR TOTAL CULINARY SERVICE EVERYTHING TO MAKE THE DISH

CODED ICONIC MESSAGE GAPING STRING BAG ITALIANICITY DOING ONE’S OWN SHOPPING ITALIANICITY TOMATO, PEPPER AND TRICOLOR TOTAL CULINARY SERVICE EVERYTHING TO MAKE THE DISH THE “STILL LIFE” EVOKES AESTHETIC SIGNIFIED

NON-CODED ICONIC SIGNS REAL OBJECTS OF THE SCENE A MESSAGE WITHOUT A CODE THE LITERAL MESSAGE

LINGUISTIC MESSAGE IS DENOTED SYMBOLIC SYSTEM CONNOTED

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