Open APIs and News Organizations: A Study of Open Innovation in Online Journalism Tanja Aitamurto Stanford Seth C. Lewis University.

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Presentation transcript:

Open APIs and News Organizations: A Study of Open Innovation in Online Journalism Tanja Aitamurto Stanford Seth C. Lewis University of International Symposium on Online Journalism; Austin, TX; April 1, 2011

the R&D problem for news organizations

open innovation open APIs

four leading cases: NPR New York Times Guardian USA Today

4 key benefits

(1) speed up internal / external product development

(2) find new revenue potential

(3) leverage the brand, drive traffic

(4) build a community of developers

challenges mostly internal (vs. external) more cultural than technological

takeaways: open innovation efficiencies ‘woven into the web’ ecosystem effects

@SethCLewis

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