A Project Report On By: Syeda Madiha Pirzada (14001)

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Presentation transcript:

A Project Report On By: Syeda Madiha Pirzada (14001) Yusra Khan (15659) Ahsan Ajaib (15350) Syed Fahad Saeed (13146)

Pakistan Mobile Connections Limited IT MANAGER: Asif Dustgir E-mail: asif.dustgir@mobilink.net Contact: +92-301-8565616 Meeting date: 12th July 2012

Pakistan Mobile Communications Limited, Mobilink GSM. History Of Mobilink Pakistan Mobile Communications Limited, Mobilink GSM. 28.94 million customers by July 2012 House, 1 A Kohistan Road, F-8 Markaz Islamabad First GSM cellular Mobile service, since 1994

First GSM cellular service by Motorola Inc. Sold to Orascom (Multi-National) An unparalleled 6,500 km. Fiber-optic Backbone Invested over US $3.3 billion in the country to date Provides uninterrupted countrywide connectivity Provides International roaming in over 140 countries

Facts About Mobilink GSM

Organizational Structure

Management Hierarchy Total number of managers: Overall: 4500 Top Managers: 75 Middle Managers: 750 Front Line Managers: 3675 Management Hierarchy

Strength Of Employees

Organizational Structure TOP MANAGERS V.P H.R, Admin. & Security Ali Raza Mehdi President and CEO Rashid Khan Chief Information Officer Tariq Rashid Vice President Corporate Affairs Agha Qasim Vice President Customer Care Irfan Akram Vice President & Head of Broadband Business Division. Mustafa Peracha Vice President Marketing Bilal Munir Sheikh 9

Mobilink Indigo & jazz having 12 more products. . Product Line & Categories Mobilink Indigo & jazz having 12 more products. . Mobilink Indigo Mobilink Jazz Mobilink Black Berry Mobilink PCO Mobilink TV 10

Value Added Services Power Tools Mail Services Info Services IVR Ring tones/Logos On Call Services Missed Call Alerts 11

Place . Ease of accessibility Commercial areas 24/7 reliable service 12

c). Cellular Market Share In Terms of Subscribers: July 2012 13

Swot Analysis Strengths Market Leader with 31% market share Weaknesses OPPORTUNITIES THREATS Strengths Market Leader with 31% market share Weaknesses Mobilink is expensive Opportunities By focusing on high quality, Mobilink can position their product Threats Due to intense competition Mobilink is losing its market share. 14

Recommendations Establish Research and Development Department. Ensure Network quality. Focus on subscriber retention. Adaptation of value added services, especially towards e-commerce. Better customer incentive plan. Innovation in technology. Lower SMS rates to other networks.

ANY QUERIES. . 16