THE ONLY GLOBAL CHANNEL DEDICATED TO SCIENCE. DISCOVERY SCIENCE TAKES A CLOSE-UP LOOK AT THE BIG IDEAS IN SCIENCE, THE COOLEST GADGETS AND THE LATEST.

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Presentation transcript:

THE ONLY GLOBAL CHANNEL DEDICATED TO SCIENCE

DISCOVERY SCIENCE TAKES A CLOSE-UP LOOK AT THE BIG IDEAS IN SCIENCE, THE COOLEST GADGETS AND THE LATEST SCIENTIFIC BREAKTHROUGHS. IT SHOWS HOW SCIENCE AND TECHNOLOGY AFFECT OUR LIVES TODAY AND IN THE FUTURE, IN AN EXCITING, FUN AND EDUCATIONAL WAY. The new look and feel had its debut on 1st June. The channel, which is carried in more than 68 million homes internationally, deploys a more energetic and brighter colour palette, packed with futurist graphics, new on-screen icons and new-look menus, as well “Morph”, television's most-dynamic and interactive 3D logo. HOW WE’RE DIFFERENT? We are the only global channel dedicated to science. Knowledge is core to what we do, but we take it out of the laboratory and into the everyday lives of our audience. THE CONSUMER Men aged KEY INSIGHT Discovery Science viewers are fascinated by human progress, scientific discoveries and the people behind them. Curious by nature, these young men are information hunter-gatherers. It’s not ‘whether’ it works, but ‘how’ it works. BRAND PERSONALITY THE TECHIE -Relevant -Educational -Fun -What If CATEGORIES FUTURE LIFE SPACE TECHNOLOGY BACKYARD ENGINEERING POP SCIENCE

APRIL PREMIERES

X-Machines (8 x 60’) ‘X-Machines’ takes a look at the largest and most technologically advanced machines from around the world. Visually stunning, the series shows how they work and documents both the ingenuity of the project management teams and the skills of those who operate them. Witness in action Beluga, one of the most bizarre looking aircraft. Named after the whale it resembles, it is one of the world’s biggest ever super-flying transporters, and its massive deck has an area of 1,400 cubic metres. Other episodes feature Nemo – a futuristic submersible exploration vehicle that can dive to depths of over 900 metres – and Iceking, Canada’s largest icebreaking machine. Fast-paced and dramatic, this series takes engineering to a new level. Mon, Apr 1st, 18:30 CET

Storm Chasers (9 x 60’ + 1 x 120’) Extreme meteorologist Reed Timmer, IMAX filmmaker Sean Casey and veteran chaser Tim Samaras are back, tracking the monster tornadoes that made headlines in a new series of 'Storm Chasers'. The teams witnessed at first hand the infamous tornado outbreak of April 27, 2011, when nearly 200 tornadoes were recorded and over 300 lives lost in just a single day. Exclusive, never- before-seen footage, combined with meteorological expertise and years of chasing experience piece together a day unprecedented in history. In addition, the new series features new chase vehicles, including the debut of Timmer's 'Dominator 2', and cutting-edge research tools such as sophisticated radar equipment and air cannons. Sat, Apr 6th, 18:30 CET