Why advertise in newsbrands?

Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. 89% of the population each month Newsbrands reach that's an audience of 46 million

... and not only are more people reading newsbrands, they are spending more time with them. 69 minutes a day

We are famous for reaching Men and Abc1s

BUT did you know that in a week newsbrands reach nearly 5 million more women than magazines do? 94% and over of 16-34s read a newsbrand each month

Newsbrands engage the heart as well as the head. People choose THEIR newsbrand for a multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests. ENGAGEMENT = a powerful force in advertising

Newsbrands persuade people to BUY According to the 2014 Ebiquity study 'Payback 4' the average profit return on investment for press is £1.48 for every £1 spent... and according to a BrandScience study for Microsoft this increases to a massive £6.41 for retailers.

The scale, reach and power of newsbrands amplifies the effects of other media, effectively supercharging them. A campaign that features TV + newsbrands sees an average increase of 48% in the number of people agreeing that advertising 'gives me a reason to go out and buy' versus TV alone.

Papers aren't just paper anymore Newsbrands include paper, tablet, mobile and online...

So from... thermal ink augmented reality video apps

the opportunities to innovate and engage a newsbrand audience are boundless.