Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)

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Presentation transcript:

Hispanics and Television

An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN) Source: Nielsen Total Audience report 1Q15

In Spite Of Growth In Time-shifted Viewing, Majority Of Hispanic Viewing Is With Live TV Time Spent Per Week (Hrs:Min) Among P2+ Hispanics Source: Nielsen Total Audience report 1Q15

Today, Television Commands 89% of Hispanic Consumer’s Total Video Time Hispanic Monthly by Device Among P2+ Watching Television Watching Video on Internet Watching Video on a Smartphone P2+:# of Viewers v. YAG P2+: Time Spent Hrs:min TV Share Of Total Video 49 Million +1% 120:58 89% 9% 2% 17 Million -7% 12:25 25 Million +14% 2:52 Source: Nielsen Total Audience Report 1Q15; Total video=TV; internet video and mobile video

Among Key Advertiser Hispanic Targets, Television Captures Nearly 9 out of 10 Total Video Minutes 86% 89% 84% TV Share Of Total Video Source: Nielsen Total Audience Report 1Q15; Total video=TV; internet video and mobile video

…and Among Teens & Young Adults, TV Remains The Dominant Viewing Platform 92% 90% 81% 86% 89% 94% 97% TV Share Of Total Video Time Source: Nielsen Total Audience Report 1Q15 Total video=TV; internet video and mobile video

In Fact, More & More Hispanics Continue To View Their Video Programming On The Television Number of Hispanic Users P2+ (OOO)/ Monthly Viewing On Traditional TV Source: Nielsen Total Audience report 1Q15

TV’s Share of Total Video Time Spent Monthy Source: Nielsen Total Audience report 1Q15 Total video=TV; internet video and mobile video HISPANIC CH2-1192% T % A % A % A % A % A65+97% Hispanics Spend Practically 9 Out of Total 10 Minutes Viewing Video On The TV Screen; TV’s Reach is Undeniable