Ir. Agung Suryawan Wiranatha, MSc. PhD. ECONOMIC CONTRIBUTION Tourism: Economic engine of Bali’s Economy Contributions of Tourism (trade, hotel and restaurant)

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Presentation transcript:

Ir. Agung Suryawan Wiranatha, MSc. PhD

ECONOMIC CONTRIBUTION Tourism: Economic engine of Bali’s Economy Contributions of Tourism (trade, hotel and restaurant) YearTourism Agriculture ,08 % 43,31 % ,27 % 22,03 % ,41 % 20,72 % ,64 % 18,79 % ,01 % 18,14 %

VISITORS TO BALI 2011: Domestic Visitors upto October

VISITORS TO BALI 2011: Domestic Visitors upto October

VISITORS TO BALI NOTE: Data 2012, 2015, 2020 is a PREDICTION

VISITORS TO BALI NOTE: Data 2012, 2015, 2020 is a PREDICTION TOP TEN MARKETS FOREIGN VISITORS TO BALI

AustraliaAsiaChinaEurope Attraction/Country Yes (%) No (%) Yes (%) No (%) Yes (%) No (%) Yes (%) No (%) Beaches Lakes and Volcanoes Palaces Museums Traditional village Spas and wellbeing Adventure activities Local food Music and dance Flora and Fauna Shopping Warm climate Key Motivation Drivers

Beaches are the key motivation for the Chinese, Asian and Australian groups (96%, 92%, 86% respectively); Europeans are less attracted by the beaches (67%) but are more attracted by Bali’s warm climate (70%). In terms of culture, local food is a significant motivation driver for the groups (above 60% for the Australian, Asian and Chinese groups); Palaces and traditional villages were other popular cultural motivations. Shopping was a more popular activity with the Asian and the Chinese groups (80% and 68% respectively), While interest in more upmarket experiences (such as spas wellbeing resorts) is the highest among the Chinese group (64%). Museums were the least popular motivation driver across the four groups (Australia – 14%; Asia – 29%; China – 26%; and Europe – 17%). Another less popular motivation driver was interest in flora and fauna, although the interest in the other natural environment features (such as lakes and volcanoes, climate and beaches) was very high. Key Motivation Drivers

Visitors’ intention to re‐visit Bali Sample Yes (%) No (%) Maybe N Australia Asia China Europe

FOREIGN VISITORS TO THAILAND

ACCOMMODATIONS IN BALI

ACCOMMODATIONS

ACCOMMODATIONS

ACCOMMODATIONS

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