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MARKETING THE INDUSTRY SEGMENTS

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WHO ARE THE FOLLOWING SHOWS “TARGETED” TO AND WHAT KIND OF COMPANIES WOULD PAY FOR ADS TO BE AIRED DURING THE SHOW? Target Market

This show’s target audience would probably be at home moms in their mid 40’s- 50’s. Some adds that would possibly play during these shows would be previews for other shows directed towards that specific target audience, cleaning supplies such as tide, bounty, and Lysol. Maybe even food commercials.

This show would be have a target audience that consists of teenagers all the way up to adults in their mid 50’s. It is a show that most mature ages can appreciate. Many beer commercials play during this show, cleaning products such as tide or bounty, and a lot of restaurants as well.

Family guy is one of my personal favorite shows. This show is directed towards kids that are 14+ and all the way up to probably the age of 20 or so. Many adults don’t like the crude humour used in family guy. This show advertises other shows that would be appropriate for people that age. Fast food and pops are also two things that are shown.

Jersey shore has a target audience that spans from the age of 16+ all the way to people ages about 25. The reason this show is targeting them is because it is immature the way they drink and party that kids may like to see but old people find disrespectful. I often see beer, liquor, and fast food commercials airing during this. I also see many music commercials as it airs on Mtv.

Supply and Demand WHAT HAPPENS TO PRICES OF ITEMS WHEN THE FOLLOWING THINGS OCCUR?

An Ice storm hits and the power goes out Power generators? Because the ice storm probably knocks out the power, the price of a generator would rise severely as power is a necessity.

Boxing Day? Retail Items On boxing day the prices of items tend to drop because it is last years products. The newer products however rise in price because people want the best they can find.

Roses on Valentine’s Day On valentines day the prices of roses and other flowers will rise greatly because husbands and wives are trying to bring something nice home as a surprise and flowers are always a great choice.

Fans and Air Conditioners in July Fans and air conditioners are going to rise is price during the summer because it gets so hot outside. No one wants to stay in a warm sticky house all day so most people are willing to pay top dollar for a good air conditioner or fan that will keep them cool.

Marketing Mix (4p’s) Compare McDonalds to Bravo to Blue Star Quality (service and product) PricePlacePromotion McDonaldsAlright food, not healthy, tastes good Decent prices for what you get All across Canada and America Tv ads, flyers, internet, bill boards BravoGood food, healthy foods, tastes great High prices for what you get WellandFlyers, internet Blue StarGreat food, healthy foods, tastes great Reasonable prices with large portions WellandFlyers, Bill board, internet