Bauer media magazines Bauer media magazine owns the magazines:  KERRANG  Q  EMPIRE  MOJO The music genre that this magazine company focus on is mainly rock, rock and roll maybe a bit of indie as all these magazines they own are all associated with these music genres.

About KERRANG Circulation 37,603 Readership 294,000 abc1 profile 46% Mean Age 27 readership 74%  Kerrang! reaches more young readers than any other music magazine. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for advertisers around film, games, mobile technology and government messages.  Kerrang! loves music, especially rock. Kerrang! is considered by its readers to be an integral part of the scene rather than just a commentator. “Kerrang! takes its readers into the heads, hearts and lives of the people who make rock music. It creates emotional connections.” James McMahon – Editor 2 40,000 unique users 480,000 Page impressions 431,000 Twitter followers 421,355 Facebook fans Kerrang magazine has also connected to their readers by being connected to the internet which is connecting to many more of their fans as most people now have social network sites.

 Kerrang use synergy to advertise other events that they do that is also connected to their magazine.  Kerrang! is the original multimedia platform boasting magazine, online, radio, K! Awards, K! Tour, and K! podcasts.  Kerrang! readers are heavy spending consumers: 25% more per month on cosmetics/toiletries then national average, 16% more on clothing, 8% more on footwear and 38% more on gaming accessories.  Kerrang! partnered with Paco Rabanne to promote Black XS with a cross media campaign to give readers the chance to enter their bands to win a recording deal with Search & Destroy Records. This generated 500 entrants, a huge spike in Kerrang.com traffic and culminated in the final 4 bands fighting it out at a live gig at the O2.

What KERRANG base their readers on Pete, 25, lives and breathes rock music. It informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music and he is proud to be a part of the scene. When he is not listening to music or watching music TV, he is a high consumer of all forms of technology. Pete is hugely passionate about everything he does whether it is going to Gigs, playing video games, planning holidays, going shopping with friends or going to the cinema.He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his identity’ to the world. This is how the producers of Kerrang choose what goes in there magazine as this is what they think the people that read Kerrang like and the things they do

IPC magazines Music magazines they own: NME Uncut First for music news and the home of the world’s most iconic music magazine, NME delivers the definitive verdict on everything that matters in music. The company own the magazine NME and uncut magazine these are booth kind of main stream but uncut magazine is but niche only on the border line. The genre of music they focus on is pop/rock and uncut is classic rock.

More info on NME

Future plc media Magazines they own: Guitar world Revolver Rhythm TypePublic Traded as LSE: FUTR Industry; Magazine and internet publishing Founded; 1985 Founders; Chris Anderson Future plc is a media company. In 2006, it was the ranked the sixth-largest media corporation in the United Kingdom. It publishes more than 30 magazines in fields such as video games, technology, films and photography

More info on Revolver magazine