Copyright © 2015 BoatTEST.com LLC How to Use Content To Create More Leads and Inquiries.

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Presentation transcript:

Copyright © 2015 BoatTEST.com LLC How to Use Content To Create More Leads and Inquiries

Introduction Christopher J. Hughes Chief Innovation Officer / Chief Operating Officer BoatTEST.com Copyright © 2015 BoatTEST.com LLC

Agenda Objectives To share with you best practices for lead generation, lead follow up and the use of social media: Connect, Engage, Influence Available content tools (OEM Links) Using content to create leads Effective lead/inquiry generation Increase traffic from social media Increase leads through social media Copyright © 2015 BoatTEST.com LLC

Without boats … … they’re all just swimmers. The internet doesn’t sell boats… …DEALERS DO! Copyright © 2015 BoatTEST.com LLC

Connecting with Boaters It’s all about behaviors! Copyright © 2015 BoatTEST.com LLC ConnectEngageInfluence

Content Tools Several Tiara and Pursuit models have OEM links for test and review content. Copyright © 2015 BoatTEST.com LLC DC 325 (2015-) Builder - Promo Main.aspx?lp_id=408&t=VLIBRARY&Videoid=2638&p=4&s=&a=off Captain's Report TEST&Videoid=3213&p=3&shttp:// TEST&Videoid=3213&p=3&s= Full Module TEST&Videoid=3213&p=0&s=&a=off 44 Coupe (2014-) Captain's Report TEST&Videoid=3174&p=3&shttp:// TEST&Videoid=3174&p=3&s= Full Module TEST&Videoid=3174&p=0&s=&a=off

Leveraging Content Copyright © 2015 BoatTEST.com LLC Ways to leverage the content: Post on social media Embed on website to boaters Text to boaters

Leveraging Social Media Copyright © 2015 BoatTEST.com LLC CONTENT FACEBOOKTWITTERPINTERESTFLICKR GOOGLE + Youtube InstagramVimeo

Leveraging Social Media Copyright © 2015 BoatTEST.com LLC Drive boaters to your dealer website How you post makes all the difference Images are most effective Always remember a link &type=3 mGekoP-mGekm4-mGeALF-mGggCN-op9ab3-oDAGN3-op8M9u-oFCtXM- op8M3Y-nwVzxa-nuT2Ho-nwVzw8-ndE1KD-mGemXa-najTF8-najV5W- mGggCh-mGggAU-najV75-kU9xgS-kU9xi5-kU7ThP-kU9xdq-kU8wDa-kU9xjC

Leveraging Content Copyright © 2015 BoatTEST.com LLC Post Share Like Favorite Retweet Comment Cross post CONTENT FACEBOOKTWITTERPINTERESTFLICKR GOOGLE + Youtube InstagramVimeo

Inquiry Response Copyright © 2015 BoatTEST.com LLC Boater’s feedback about inquires: “NO SALES PITCH” – boater perception is SPAM, delete, do not respond  Remind the boaters your are responding to their inquiry – site, date, question  Provide the answer in the first sentence  Provide a link if applicable  Offer additional contact information – mobile # Assign a communication strategy – short term, recurring, long term  Based on messaging

Communicating Boater Feedback: – SMS (text) – stay in contact Response to electronic inquiry – what you say Mobile phone numbers – new trend Mailing strategy – farm the areas Copyright © 2015 BoatTEST.com LLC

Thank you Copyright © 2015 BoatTEST.com LLC Thank you