Convergence in Drinking Patterns

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Convergence in Drinking Patterns Exh11-02W42 Exhibit 11-2 Convergence in Drinking Patterns © John Wiley and Sons

Transition of Body-Size Exh11-03W43 Exhibit 11-3 Transition of Body-Size © John Wiley and Sons

VCR Sales in Various Countries Exh11-05W45 Exhibit 11-5 VCR Sales in Various Countries © John Wiley and Sons

Exh11-06W46 Exhibit 11-6 (a) National Innovativeness vs. Individualism (b) National Innovativeness vs. Uncertainty Avoidance © John Wiley and Sons

Exh11-07W47 Exhibit 11-7 Global NPD Process © John Wiley and Sons

“Waterfall” vs. “Sprinkler” Model Exh11-14W48 Exhibit 11-14 “Waterfall” vs. “Sprinkler” Model © John Wiley and Sons

Sara Lee’s Hierarchy of Brands Exh12-02W49 Exhibit 12-2 Sara Lee’s Hierarchy of Brands © John Wiley and Sons

Exh12-03W50 Exhibit 12-3 Nestlé Branding Tree © John Wiley and Sons

Differing Views on IP Protection Exh12-07W51 Exhibit 12-7 Differing Views on IP Protection © John Wiley and Sons

Japanese Practices to Achieve Customer Satisfaction Exh12-13W52 Exhibit 12-3 Japanese Practices to Achieve Customer Satisfaction © John Wiley and Sons

Decision Making Model for Assessing Risk of TP Strategy Exh13-07W52a Exhibit 13-7 Decision Making Model for Assessing Risk of TP Strategy © John Wiley and Sons

Exh13-08W52b Exhibit 13-08 © John Wiley and Sons

Exh13-09W52c Exhibit 13-09 © John Wiley and Sons

Global Attitudes toward Advertising Exh14-3W53 Exhibit 14-3 Global Attitudes toward Advertising © John Wiley and Sons