Fashion Magazines. First Fashion Magazine: Godey’s Lady’s Book.

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Presentation transcript:

Fashion Magazines

First Fashion Magazine: Godey’s Lady’s Book

Popular Fashion Magazines Fashion Magazines: Vogue, Glamour, Seventeen – InStyle launched in 1994 Concept - combined celebrities and fashion 2002 – 1.6 readers – Lucky Concept “The magazine about shopping” Similar to a catalogue 2002 – 750,000 readers

Specialty Fashion Magazines Specific Ethnic Target Market: – Essence – Ebony Bridal Fashion Magazines: – Bride – Modern Bride

Specialty Fashion Magazines Men’s Fashion: – GQ (Gentlemen's Quarterly) – FHM – Cargo – Maxim - Men’s Vogue

Shelter Magazines “Home Fashions” Elle Décor House Beautiful Martha Stewart Living Metropolitan Life

Editorial Credit A unique form of publicity that names the manufacturer and lists retail stores where the clothes can be purchased

Many other magazines cover fashions: – People – Oprah – Good Housekeeping – Sports Illustrated – Time – Newsweek