JUSTIN BANNER CHIEF STRATEGY OFFICER
PREMIUM COMMODITY BRAND POSITION DIRECT SALES INDUSTRY (1970’s – 90’s)
CUTTHROAT COMPETITION LOW CHANCE OF SURVIVAL
1995 UNCONTESTED MARKET SPACE MAKE THE COMPETITION IRRELEVANT
Simplicity is the ultimate sophistication — Leonardo da Vinci
Single Products are the ultimate foolishness! — Justin Banner
SINGLE PRODUCT PREMIUM COMMODITY BROAD BRAND POSITION PRODUCT LINE 2009 DIRECT SALES INDUSTRY
NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2009 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS
NARROW PREMIUM COMMODITY BROAD BRAND POSITION 2010 DIRECT SALES INDUSTRY SYNERGISTIC SYSTEMS
UNCONTESTED MARKET SPACE MAKES COMPETITION IRRELEVANT
Strategic Partnerships
CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare
LIVE 10 YEARS YOUNGER
CAPITALIZES on Nobel Prize science ADVANCES current scientific thought INTRODUCES new technologies OBSELETES existing offerings REDEFINES conventional health strategies ENTERS the biggest category in healthcare
The discovery of Nitric Oxide is one of the most important in the history of cardiovascular medicine - President of the American Heart Association Nitric Oxide is the body’s way of protecting against cardiovascular disease - UCLA Department of Molecular and Medical Pharmacology Any risk factor for cardiovascular disease is associated with loss of Nitric Oxide - Mayo Clinic
NITRIC OXIDE The Miracle Molecule