IMPROVING PECAN MARKETING: AN INSIDER’S VIEW WADE RAILSBACK GLOBAL BOTTOMLINE, LLC A PECAN MARKETING COMPANY

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW INTRODUCTION –WHO AM I –IDENTIFY THE TOPIC

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW CHANNELS OF MARKETING –RETAIL/GROCERY –GIFT PACK –REBAGGER/ROASTER –DAIRY –CONFECTIONERY –BAKERY –DISTRIBUTOR –EXPORT

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW WEAKNESSES – POINT OUT ONLY A FEW –OFF GRADES STANDARD GRADE WORMS/LARVAE MIDGETS/GRANULES/MEAL –MARKET FLUCTUATION INSTABILITY DRIVES THE CONSUMER TO PURCHASE OTHER NUT MEATS THAT ARE MORE STABLE –SUPPLIER/CUSTOMER DEFAULTS RENEGOTIATION AT MARKET CHANGE DO NOT SHIP/DRAW CONTRACTED PRODUCTS –NON STANDARDIZED GRADING SYSTEM FANCY/CHOICE/STANDARD

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW ROOM FOR IMPROVEMENT: HOW –NATIONAL MARKETING BOARD/REPORTING ORGANIZATION ALMONDS/WALNUTS/PEANUTS CURRENT USDA PECAN ESTIMATES CAN BE SKEWED –EXAMPLE: ALMOND BOARD REPORTS RECEIPTS, SHIPMENTS BY MONTH AND BY REGION BETTER CONTROL AUDITS, STANDARDIZED METHODS AND PROCEDURES, PROMPT AND ACCURATE INFORMATION DIRECT FOCUS ON IMPROVING THE VALUE OF THE BY PRODUCTS –THE ORGANIZATION CAN WORK WITH MANUFACTURES AND CUSTOMERS TO DEVELOP BETTER MARKETS AND CREATE NEW USERS ASSIST THE INDUSTRY BY IMPROVING MANUFACTURING PROCEDURES AND TECHNOLOGY

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW –DEVELOPMENT OF A TRADE COMMITTEE LEGAL ENTITY CREATED TO OPENLY DISCUSS: GLOBAL ECONOMIES, CUSTOMERS, PROJECTIONS AND PRICE PROJECTIONS ALLOWS EVERYONE THE OPPORTUNITY TO PLAY FROM THE SAME SHEET OF MUSIC WITHOUT MANIPULATIONS MAKE COLLECTIVE DECISIONS AND STRATEGIZE AS AN INDUSTRY

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW CONCLUSION –THIS IS OUR INDUSTRY –QUESTIONS GLOBAL BOTTOMLINE, LLC WADE RAILSBACK 8807 RAVENSWOOD GRANBURY, TEXAS PHONE FAX