Computers and Advertising By: Jamie Goldberg

3 Major Ways of Using Computers in Advertising 1.Use of Multimedia in Advertising and Promoting 2. Utilization of the internet 3. Layout

Multimedia Different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows. Many applications do not require sophisticated computer literacy. Animation, computer graphics, sound, and video make computer presentations attracting to all people. Interaction is one of the major advantages of multimedia. You get a response from the computer, and have a choice what to look for, from start to finish.

Internet The internet is used in advertising for many things It can be used for conducting research about a product The internet is also used for each individual advertising business

Layout Computers are used when formatting the layout of an ad Once an ad is finished, you use the computer to change the design of the ad Computers make it easy to change and move things

Conclusion Computers are very important to the field of advertising Without them, it would be hard to get the structure of an ad It would also be difficult to run an advertising firm