TARGETED INTERNET ADVERTISING VIIANEN JONNE KAVÉN EETU.

Slides:

Advertisements

Similar presentations

UNIT C The Business of Fashion

Advertisements

Back to Table of Contents

Fashion Merchandising A

Sage 200 Suite – Project Accounting & WTE. Agenda What is Sage 200 Project Accounting? Why would we use it? What is Sage 200 WTE? Why would we use it?

“You cannot be all things to all people”

The Emergence of Android in China , Michael Veal, Rumble Media GmbH 1.

Online News Financial Independence Have the Business Models Come of Age? Presented by John Granatino 5th International Symposium on Online Journalism University.

Marketing Research: Types & Trends #2

Marketing Research Ch. 28 ME. Marketing Information Systems Section 28.1.

The Google Display Network. Why Display Matters.

Smartphones. Lesson Objectives To understand and demonstrate an understanding of Smartphones.

The Privacy Tug of War: Advertisers vs. Consumers Presented by Group F.

7-1 Density or Climate City or Metro Size World Region or Country Step 1. Market Segmentation Geographic Segmentation.

Behavior Tracking Dhaval Patel.

Introduction Mobile apps have become a major part of the smart phone users daily lives There has been a large increase in app usage Mobile advertising.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Understand the steps involved in developing.

ByPass Ads Your time is valuable.. Consumer Interaction Use 5 credits to ByPass this Ad 200 credits available Share ad on:

1 Spyware, Adware, and Browser Hijacking. ECE Agenda What is Spyware? What is Adware? What is Browser Hijacking? Security concerns and risks Prevention,

Lesson 4 : Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Copyright © 2014 Pearson Education, Inc.

CRMWorks ASIA Digital Marketing Suite Marketing Automation through Net-Results CRMWA Digital Marketing Suite Rev 07.

Malware Adware Removal Best Free Malware Virus Protection Best Free Malware Adware Removal Service Best free Anti Spyware Removal Service Best free Trojan.

Building Customer Relationship “Service is so great an opportunity for the company that our vision for the next century is that GE is a global service.

6 MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE

Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 18, 2014.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.

Presented by: Your Name Your Phone Number Your Website Address How a Mobile Website Can Help You Connect With Local Consumers.

Digital Citizenship Lesson 3. Does it Matter who has your Data What kinds of information about yourself do you share online? What else do you do online.

The Microsoft Computing Safety Index 1. Background Microsoft’s objective: Quantify consumer perceptions of Internet safety, security and privacy Construct.

BEHAVIORAL TARGETING IN ADVERTISING By Rita Aliperti.

Search Engine Marketing The Tools of Online Marketing and Thought Leadership.

9-1 Chapter 9 The Internet.

Segmentation, Targeting and Positioning. Divide a market into separate groups.

The Microsoft Computing Safety Index 1. Background Microsoft’s objective: Quantify consumer perceptions of Internet safety, security and privacy Construct.

Target relevant customers. Remarketing with Google Remarketing with Google. Target customers who have already shown an interest in your business.

PI – Describe target marketing in sport/event marketing

MM271 Introduction to Marketing Topic 4 Identifying Market Segments & Targets.

Product Place Price Promotion. Product is important to obtain or develop the best product mix within your market and your target market. Place is important.

Sultan Ahmed Topic 05. Sultan Ahmed You would be able to answer the following questions after reading.

What’s a mobile app? A mobile app is a software program you can download and access directly using your phone or another mobile device, like a tablet.

Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.

DIGITAL ADVERTISING Standard 4. THE ROLE OF DIGITAL ADVERTISING IS TO INCREASE SALES OR IMPROVE BRAND AWARENESS.

SPYWARE Spyware, a new class of malicious programs, is just as dangerous as viruses but generally Is underreported. The issues are no longer those of privacy,

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

Ms. Smith. Have you ever identified a target market? Well….if you have ever seen a commercial or made a purchase, you have already seen target markets.

Does It Matter Who Has Your Data? 1.Intro 2.Teach 1: Travel Safety Rules 3.Teach 2: How to Protect Your Data 4.Wrap-Up 5.Assessment 6.Extension Activity.

CHAPTER 2 CONCEPT OF ELECTRONIC COMMERCE. Why Should Companies Use Electronic Marketing  What is the purpose for engaging online communication?  Why.

1 Law, Ethical Impacts, and Internet Security. 2 Legal Issues vs. Ethical Issues Ethics — the branch of philosophy that deals with what is considered.

Customer Education and Service Promotion

Introduction Web analysis includes the study of users’ behavior on the web Traffic analysis – Usage analysis Behavior at particular website or across.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

Overview The mobile technology has totally changed the way customers interact with their business requirements. The increasing use of the smartphones.

Google Confidential and Proprietary 1 1 Google Consumer Surveys Monetization Through Microsurveys Amy Adams Harding Head of Publisher Development

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

Google Display Network. Targeting options.

Lead Gen and Mobile: Adapting to the Changing Needs of Marketers and Audience Rob Keenan VP of Online Media.

Marketing Principles CHAPTER 2 SECTION 1.  The best way for a business to connect with customers is to know these people well.  The process of taking.

Local Traffic Mastery Split Testing Ads. What is a Split Test? Testing Ads for performance against each other.

Standard 2 Fashion Marketing. Student will understand the basics of fashion marketing. Objective 1: Define Marketing Terms Objective 2: Describe the 4.

The Google Display Network. Why Display Matters..

Advertising Unit 5 "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Attributed to John Wanamaker or William.

Advertising Overview. Types of paid ads SEARCH Bid on keywords on various search engines DISPLAY Pop-up Banner Mobile Social Video NATIVE Promoted (social)

Adam Main Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking.

Ethical dilemmas arising from information management strategies used by organisations Ethics & Information Systems.

GOOGLE DATA COLLECTION BY AHMED MUSTHOFA,

Automated ad placement

Which kind of advantages will you get developing your websites in India?

Spyware. By: Katheryn L. Gaston.

What's in an Ad? Connor Leonhardt.

CONCEPT OF ELECTRONIC COMMERCE

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Presentation transcript:

TARGETED INTERNET ADVERTISING VIIANEN JONNE KAVÉN EETU

AGENDA BENEFITS METHODS LOCATION BASED ADVERTISING BEHAVIORAL TARGETING RISKS

BENEFITS TARGETING LEADS TO COST EFFICIENCY ADS ARE SHOWN TO THE DESIRED SEGMENT(S) OF CUSTOMERS 2.7 TIMES AS MUCH REVENUE PER AD ON AVERAGE (BEALES, 2010) ENABLES SPECIFIC CUSTOMIZATION OF ADS COMPANIES ARE ABLE TO ANSWER CUSTOMERS NEEDS MORE EASILY ADVERTISEMENT CAN BE PART OF THE PRODUCT OR SERVICE VALUE CREATION

METHODS

LOCATION BASED ADVERTISING (LBA) HAS EMERGED AS AN CONSIDERABLE PLATFORM MADE POSSIBLE DUE TO GREAT AMOUNT OF SMART DEVICES TAKES ADVANTAGE OF GPS AND GNSS (SATELLITES) TO PINPOINT THE LOCATION OF USERS  LOCATION SPECIFIC ADS LBA IN IT’S OWN DOESN’T ENSURE THAT THE CONSUMER IS INTERESTED IN THE SHOWN AD + PRODUCT IS AVAILABLE NEARBY - NOTHING EXCEPT THE LOCATION IS KNOWN OF THE CUSTOMER

BEHAVIORAL TARGETING CONSUMERS WEB BROWSING BEHAVIOR IS MONITORED AND ANALYZED COOKIES, WEB BEACONS AND SIMILAR TRACKERS ARE USED TO GAIN DATA EXTREME SAMPLES OF TRACKERS CAN BE TROJAN VIRUSES END GAME IS TO FIND OUT THE AGE, GENDER AND PURCHASING PREFERENCES OF THE CONSUMER VALUABLE INFORMATION WHICH INCREASES THE CPM FOR ADVERTISERS, BUT IT’S WORTH IT EFFECTIVENESS CAN BE BOOSTED WITH OTHER TARGETING METHODS

RISKS LEGAL ISSUES IN PRIVACY DIFFERS BY COUNTRY. CHINA VS SWEDEN CUSTOMERS POINT OF VIEW MOST CUSTOMERS ARE AGAINST TRACKING TARGET AUDIENCE SHOULD BE CAREFULLY PICKED USUALLY FEW TRIES ARE NEEDED TO FIND THE MOST COST EFFICIENT AUDIENCE ANTIVIRUS SOFTWARE PROVIDE ANTI-TRACKING TO REVITALIZE THE USAGE OF PAID SERVICES