Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy
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@ A New Genre Private messages made public Broadcast versus Converse D versus RT and #hashtags Follow versus Friend Favorites and Lists Nibble v Full Course Four organizations
@ Levels of Engagement Branding : Reads tweets Spread Awareness : Retweets with question/comment Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through Create Content : Share photos or live tweet from events Ecological Integration : Cross-post or share at Facebook and with offline friends
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@ Take-Aways Inexpensive, Immediate, Personal Hard to measure, easy to mis-use Mobile devices soon to be key gateway to our digital world
@ Credits Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by Kathy E. Gill Locked gate : Megaphone, one_logo_hi.jpg one_logo_hi.jpg Woman with mobile phone: Man with mobile phone: Three generations with mobile phone:
@ CC License Share&share alike, attribution, non- commercial Kathy E. Gill and