Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative.

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Presentation transcript:

Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy

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@ A New Genre  Private messages made public  Broadcast versus Converse  D versus RT and #hashtags  Follow versus Friend  Favorites and Lists  Nibble v Full Course  Four organizations

@ Levels of Engagement  Branding : Reads tweets  Spread Awareness : Retweets with question/comment  Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through  Create Content : Share photos or live tweet from events  Ecological Integration : Cross-post or share at Facebook and with offline friends

@

@

@ Take-Aways  Inexpensive, Immediate, Personal  Hard to measure, easy to mis-use  Mobile devices soon to be key gateway to our digital world

@ Credits  Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by Kathy E. Gill  Locked gate :  Megaphone, one_logo_hi.jpg one_logo_hi.jpg  Woman with mobile phone:  Man with mobile phone:  Three generations with mobile phone:

@ CC License Share&share alike, attribution, non- commercial Kathy E. Gill   and