Conduct post-sales follow-up activities to foster ongoing relationships with customers

 Proof of performance advertising reinforces your media brand by demonstrating how your action impacts their lives. This form of promotion is very effective at cementing your position as a market leader.

 A proof of performance, or p.o.p., promotion is unique in that it is put together after an event.  It is meant to help the sponsors justify the investment (money put of into the event).

 Read the following article (DIGITAL PROOF OF PERFORMANCE – BEST PRACTICES) and complete the following aa.org/ProofofPerformance.php aa.org/ProofofPerformance.php  1. Summary of the following  Objectives:  Rationale:  Requirements:  Format:  Deliverables:

 Why should sport/event marketers develop proof-of-performance packages for sponsors?  A. To provide information about the facility  B. To explain the type of sport/event  C. To list the participants  To help sponsors justify the investment  EXPLAIN YOUR ANSWER IN WRITTEN DETAIL.

 What is another name for a Proof-Of- Performance Package