COPYRIGHT NIELSEN NRG March SONY International Tracking CONTENTS: Japan New this week: Harry Potter and the Half Blood Prince (16 weeks out) 2 Appendix Summer Blockbusters5 6 To: Sony Pictures From:Neil Harrison, Sean Steele, Stuart Grant, Sarah McDonnell Subject:International Tracking: Blockbuster Comps 16 th March – 22 nd March 2009 Date:23 rd March 2009 For further information, please contact: Neil Harrison or Sarah McDonnell t: +44 (0) or f: +44 (0) m: +44 (0) e: or CONFIDENTIAL Please note: “Definite” interest (among aware) is charted only where total awareness is 10% or more.

COPYRIGHT NIELSEN NRG March SONY International Tracking JAPAN: Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 22/09/200817/11/200812/01/200921/10/200801/12/200826/01/200924/11/200819/01/200916/03/2009 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware. No release date

COPYRIGHT NIELSEN NRG March SONY International Tracking JAPAN: Blockbusters - International Tracking Comps 24 weeks out16 weeks out8 weeks out24 weeks out 16 weeks out 8 weeks out24 weeks out16 weeks out8 weeks out 08/12/200802/02/200930/03/200922/12/200816/02/200913/04/200905/01/200902/03/200927/04/2009 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.

COPYRIGHT NIELSEN NRG March SONY International Tracking JAPAN: Blockbusters - International Tracking Comps 24 weeks outNew 16 weeks out 8 weeks out16 weeks out 8 weeks out 26/01/200923/03/200918/05/200916/02/200913/04/200901/06/2009 Number of Weeks Pre-Release Report Date Please note: per film; first bar = unaided awareness, second bar = total awareness, third bar = “definite” interest among those aware.

COPYRIGHT NIELSEN NRG March SONY International Tracking APPENDIX – 2008 Summer Blockbusters

COPYRIGHT NIELSEN NRG March SONY International Tracking JAPAN: Blockbusters - International Tracking Comps Unaided awareness Total awareness “Definite” interest Release date shift US$5.3m US$13.4mUS$2.1mUS$0.4mUS$3.1mUS$7.7m US$2.0m US$0.7m

COPYRIGHT NIELSEN NRG March SONY International Tracking APPENDIX – 2007 Summer Blockbusters

COPYRIGHT NIELSEN NRG March SONY International Tracking JAPAN: Blockbusters - International Tracking Comps Unaided awareness Total awareness “Definite” interest Release date shifts Release date shift US$10.1m US$12.1mUS$3.0mUS$17.0mUS$5.4mUS$1.8m US$0.07mUS$4.1m US$2.9m